Digital Creators & Marketers Hackathon: Innovating the Future of Graphics and Digital Marketing
The Digital Creators & Marketers Hackathon is an immersive, high-energy event that will bring together graphic designers, digital marketers, content creators, and innovators to tackle real-world challenges at the intersection of creativity, technology, and marketing. This hackathon is designed to foster collaboration, rapid problem-solving, and the development of cutting-edge digital marketing solutions and graphic content strategies.
Key Focus Areas
- Graphic Design & Visual Storytelling: Exploring the use of modern design tools like Adobe Creative Suite, Figma, and Canva to create compelling visuals that enhance brand identity, digital experiences, and consumer engagement.
- Creative Content Creation: Leveraging multimedia content (images, videos, animations) to craft narratives that resonate with target audiences.
- Digital Marketing Strategies: Developing innovative campaigns that utilize social media platforms, search engine optimization (SEO), influencer marketing, and email campaigns to drive brand awareness and conversions.
- Data-Driven Marketing: Harnessing analytics tools like Google Analytics, Facebook Insights, and A/B testing to measure and optimize marketing efforts.
- Brand Positioning & Market Research: Techniques for effectively positioning brands in competitive markets and understanding consumer behavior using research tools and surveys.
- Social Media Advertising & Campaigns: Crafting paid ad campaigns across platforms such as Facebook, Instagram, LinkedIn, TikTok, and Google Ads to increase engagement and conversions.
- User Experience (UX) & User Interface (UI) Design: Enhancing the user experience of digital assets through responsive, accessible, and visually attractive designs.
- Automation & AI in Marketing: Utilizing AI tools for content generation, customer segmentation, and marketing automation to scale and personalize campaigns.
Event Structure
- Team-Based Problem Solving: Participants will be grouped into teams to tackle a digital marketing or graphic design challenge, with a focus on innovation and creative execution.
- Design & Marketing Sprints: Each team will have a limited timeframe to design graphics and develop a digital marketing plan or campaign that solves a specific business problem.
- Workshops & Masterclasses: Sessions led by experts in graphic design, digital marketing, and creative strategy, offering valuable insights and tips for participants to apply to their projects.
- Pitching & Presentations: Teams will present their final solutions to a panel of judges made up of industry leaders, showcasing their graphic designs, marketing strategies, and campaign effectiveness.
- Networking & Collaboration: Opportunities for participants to connect with fellow creatives, marketers, and industry professionals to foster future collaborations and partnerships.
The Digital Creators & Marketers Hackathon is a platform for participants to unlock their creativity, learn industry-leading techniques, and contribute to the future of digital marketing and graphic design. Through hands-on challenges and collaboration, attendees will leave with new skills, valuable connections, and the confidence to bring their innovative ideas to life.
Date and Time
Location
Hosts
Registration
- Start time: 17 Apr 2025 10:00 AM
- End time: 18 Apr 2025 04:00 PM
- All times are (UTC+03:00) Nairobi
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- Banda
- Kyambogo University
- Kampala, Uganda
- Uganda 1
- Building: Faculty of Science Block
- Room Number: S2.44
- Contact Event Host
- Co-sponsored by Kyambogo University Computing Students Association
- Starts 12 April 2025 12:00 AM
- Ends 17 April 2025 09:00 AM
- All times are (UTC+03:00) Nairobi
- No Admission Charge