Media & Communication

Narrative Interplay in the Digital Era
Generative AI, Alternate Reality Games, and the Future of Interactive Pedagogy
This anthology explores the current evolution of interactive storytelling across digital as well as physical spaces by examining how games, digital narratives, and participatory art can reshape creative expression and learning at fundamental levels.
The contributors propose that interactive fiction is best examined by combining social, literary, and technical analyses together. Used independently, each modality provides an insufficient picture of the deeply merged social, technical, and artistic media environments we currently inhabit. We focus instead on the nature of the social interactions involved when engaging in digital storytelling, emphasizing that an interactive narrative is perpetually constructed and reconstructed each time it is experienced.
The collection provides in depth analysis, organized into three distinct sections, the first two based on the key modalities of alternate realities and digital interactive fiction. The third section then provides an important political critique of gaming ideologies. Contributors with expertise and experience in each section topic provide diverse and timely analyses on how interactive narratives function in educational contexts, community engagement, and human-machine collaboration. The authors also investigate both theoretical frameworks and practical applications, from live-action role-playing to AI-assisted writing, while considering the significant social and political implications of gaming culture in general.
The collection's strength remains on its unique bringing together diverse perspectives from game designers, educators, artists, and theorists to examine how new forms of storytelling emerge at the intersection of analog and digital realms, with particular attention to the role of play and interactivity in contemporary learning environments.

Shaping Global Cultures through Screenwriting
Women Who Write Our Worlds
This book tells inspirational stories of women who have worked with and within communities to bring stories to life through screenwriting. As such the book evidences that women’s work is important; that ‘films can change lives’. The collection divides the chapters according to worlds, in recognition of the fact that though we live on one planet, the conditions of existence are vastly different between first and third worlds; between the wealthiest and the poorest.
Each chapter shows how attitudes have shifted, policies have been rewritten, and life experiences and horizons have been altered for specific communities through these instances of screenwriting. The themes touched upon include gender, race, disability, culture, war, colonization, labour relations, political ideologies, to name a few. The parallels found amongst these themes across national, religious and cultural divides, are also telling. The book is wide in its scope, considering screenwriting a skill which can apply to games, social media, music videos, virtual reality … in fact, any of the burgeoning formats alive on our devices and through constantly evolving platforms. All are considered screenwriting.
The book is a celebration of the female writers who have told screen stories that educate and heal.
The book suits readers across disciplines, including screenwriting, filmmaking, women’s studies, history, sociology, and many other areas.

Well-Being and Creative Careers
What Makes You Happy Can Also Make You Sick
There is a mental health crisis among media professionals around the world - in journalism, advertising/marketing/PR, film and television, digital games, music (recording and performance), and online content creation. The crisis consists of mental issues – with extraordinarily high instances of anxiety, trauma, burnout, and depression; physical ailments - prevalent substance abuse, unhealthy living, sleep problems, and exhaustion; and spiritual problems – including people becoming disenchanted with the promise of a creative career.
At the same time, most professionals claim to love doing what they do, suggesting that what makes people happy also makes them sick.
This book documents what is particular about well-being in creative careers in the media, offers an analysis of systemic issues throughout the media industries that explain why so many practitioners get sick on the job and shows what can be done. What ends up causing work-related stress disorders is a combination of a lack of reciprocity between what people bring to the job and what the industry offers in return, organizational injustice as people perceive policies and decisions at work to be discriminatory and unfair, and persistent high workloads.
In conclusion, Deuze suggests that the labor-of-love work ethic that is so typical of the way people 'make it work' can be a problem as much as it provides a way forward.

Understanding Video Activism on Social Media
What political power do videos on social media have? In what ways do they exert influence, shape publics and change political life? And how can committed civil society actors in this field assert themselves against hegemonic discourses, commercial interests, anti-democratic agitation, and authoritarian propaganda? These questions are being debated intensely as social media increasingly dominate global information flows, and videos increasingly dominate social media.
Understanding video activism seems particularly relevant at a time when the internet is undergoing fundamental disruptions. The forms, practices, and opportunities of activism depend on its media environment, which now is changing rapidly and profoundly in terms of its technological basis, ownership, legal regulations, and governmental control.

Echoes of Gaza: Semiotic analysis of Palestinian and Israeli political cartoons during the 2023/24 war on Gaza


This article investigates the impact of political cartoons on the political discourse surrounding the Palestinian–Israeli conflict, with special emphasis on the war on Gaza during 2023–24. The study employs a semiotic analysis of 200 political cartoons on the Israeli–Palestinian conflict published between 7 October and 7 December 2023, in four newspapers: (1) Haaretz, an Israeli newspaper, (2) Israel Hayom, an Israeli newspaper, (3) Al-Haya Al-Gadeeda, the Palestinian National Authority’s official newspaper and (4) Al Quds, a Palestinian independent newspaper. The methodology integrates visual semiotic analysis using Barthes’s approach to uncover denotative and connotative meaning and Medhurst and DeSousa’s two-level classification scheme. The results show that there are significant differences between the four newspapers. The cartoons published in the Palestinian newspapers focused mainly on topics related to Palestinian victimhood and the violence against them. In contrast, the cartoons published in the Israeli newspapers differed, as Haaretz focused on criticizing Israeli leadership, while Israel Hayom focused on showcasing violence against Israelis and portraying them as victims, as well as criticizing international leaders and international interventions. Political cartoons play a role in the visual discourse, conveying political messages and shaping the narrative about social reality. Through symbolic devices, such as metaphors, images and text juxtaposition, and cultural allusions, political cartoons, as demonstrated in this analysis, promote narratives aligned with their political agendas.

The telecommunication engine of India’s streaming market: Reliance Jio’s vertical integration amidst regulatory silence
This article examines the transformative impact of Reliance Jio, an Indian telecommunications company, on the digital media landscape in India. By securing the digital rights for the immensely popular Indian Premier League (IPL), a cricket tournament known for its massive viewership and cultural significance, and streaming it for free on JioCinema, Jio disrupted the over-the-top (OTT) video platform market. This move highlights Jio’s strategy of leveraging vertical integration and regulatory leniency to dominate the market. The research delves into the historical context of India’s digital policies and the government’s role in fostering a liberalized market environment through ‘regulatory silence’. It also explores the implications of media convergence and platformization, where digital giants shape the production and distribution of media content. The article argues that Jio’s control over the internet infrastructure and its extensive content library position it as a formidable player in the Indian media industry, influencing both market dynamics and regulatory frameworks. By analysing Jio’s ascent and the broader media policy environment, this study provides insights into the evolving power structures and economic strategies within India’s digital media sector, offering a critical perspective on the interplay between telecommunications and media in a rapidly digitalizing economy.

Internet meme transformation rules: A view from Peirce’s semiotics
Internet memes – images and GIFs – have become part of internet pop culture and are here to stay. Memes’ success as an online communication phenomenon is due, to some extent, to the fact that memes are self-explanatory. Indeed, messages conveyed in memes, however complex, are instantaneously grasped. The themes that memes cover can be casual or serious, but the humour and wit they radiate diffuse the tension of most sombre topics. However, it is unclear what makes a particular meme popular or, as they say, viral. Notably, when using the word viral to refer to a meme, internet users inadvertently uphold the take on memes as gene-like units of information that evolve as quasi-biological entities. In this article, the authors intend to move away from this approach and investigate memes from a semiotic and logical perspective. To do that, the authors deploy Peircean terminology that helps position memes in the sphere of signs and analyse meme structure using both ‘icon–index–symbol’ and ‘token-type’ classifications, as well as ‘the habit of inference’ concept. This analysis allows them to describe the mechanics of meme transformation and define the boundaries that memes do not cross.

Identification with internationalism: Socialist China’s media promotion of African cinema (1956–66)


While most researchers in the field of China–Africa media studies concentrate on the one-dimensional flow from China to Africa, this research aims to unfold the historical dynamics of how African Indigenous films were promoted in China in the 1950s and 1960s when an eliciting wave of independence movements bound the Third World countries. This research indicates that the first media coverage of African cinema in China appeared in the 1950s in the national newspaper People’s Daily and several movie magazines such as Popular Movies, World Cinema (世界电影; Shijie Dianying), Film Art and World Cinema (电影艺术译丛; Dianying Yishu Yicong). Based on these precious and understudied archives, this research examines the political agenda and ideological motivation of Chinese media’s publicity of African cinema. The media coverage of African movies laid the groundwork for the subsequent Film Weeks and the officials’ visits between China and Africa. The researchers argue that such promotion was a strategy to deconstruct the then-prevailing western cultural hegemony and to clarify the heterogenized development of Chinese cinema compared to the western world. The cultural and media interaction between China and Africa back then was part of the internationalist envision of cultural decolonization of the developing countries. This study’s retrospective review and analyses are expected to cast light on the historical foundation of Sino-Africa relations that underpin the South–South cooperation today.

From the outbreak to the truce, informative narratives during the war on Gaza 2023–24 in the Latin American press
The world has not been blind to the Israeli-Palestinian conflict, thanks to the media. This research aims to unravel media management in the coverage of the war on Gaza and other Palestinian cities in the Latin American press, through the analysis of informative narratives that are rarely addressed in the international discussion and in the approaches of the editors of five journalistic platforms. The research combines content analysis and interviews in order to recognize the predominant frames, to verify the accuracy of the information against bias and misinformation and to identify the work routines in the output of the news. It concludes that the coverage has confronted two media frames: conflict and human interest; the former is evident in the journalistic narrative, in the prioritization of topics, actors and sources; the latter is found in the testimonies of the editors and their personal framings. The research found that journalists avoided the usual orientalisms in their news reporting on the Israeli-Palestinian situation but did not avoid contextual biases and misinformation. Despite the distance between the Middle East and Latin America, this war has altered the working and organizational routines of the media outlets hereby examined.

New Queer Television
From Marginalization to Mainstreamification
Though queer critics and queer theory tend to frame queer identities as marginal, this edited volume draws attention to a dynamic field in which a wide variety of queer identities can be put on display and consumed by audiences. Cementing a foundational understanding of queerness that is at odds with current shifts in media production, contributors present a broad variety of queer identities from across a range of televisual shows and genres to reconsider the marginalization of queerness in the twenty-first century. Doing so challenges preexisting notions that such “mainstreamification” necessitates being subsumed by the cisheteropatriarchy. This project argues the opposite, showing that heteronormative assumptions are outdated and that new queer representations lay the groundwork for filling gaps that queer criticism has left open.
Thomas Brassington is a researcher whose work explores intersections of queerness and the Gothic in contemporary popular culture. Debra Ferreday is a feminist cultural theorist whose research concerns gender, feminist theory, sexuality, critical race theory, queer theory, and embodiment. Dany Girard is a queer researcher whose work primarily explores representations of gender, asexualities, and queer theory in television and film.

Examining media bias and geopolitical proxy framing effects on media representations of the Palestinian–Israeli conflict in Taiwan: A computational framing analysis
This study employed a computational framing analysis to examine media representations of the Palestinian–Israeli conflict between 7 and 14 October 2023. This study integrated media framing, media bias and geopolitical framing literature to examine if these factors could explain how this global tragedy was framed and if variations exist between established news and social media. Based on the analysis of a corpus of 3864 articles, we found that the media’s political biases played a less explanatory and consistent role in reporting the Palestinian–Israeli conflict. Instead, we observed media ideologies interacting with proxy geopolitical framing influence from outside could have shaped how Taiwanese news and social media organizations represented the Palestinian–Israeli conflict. This study reported statistically significant and consistent variations in Taiwanese media representations of the Palestinian–Israeli conflict between pro-China/unification, pro-Kuomintang and conservative/right-leaning news organizations and pro-Taiwan independence, left-leaning, pro-incumbent Democratic Progressive Party The Liberty Times. Using a topic modelling technique, we found that pro-China/conservative news media sided with China to hold a more pro-Palestinian stance by framing the conflict as a result of Israel’s long suppression of people living in the Gaza Strip and the West Bank as the cause of the conflict and place much emphasis on Israel’s actions on humanitarian casualties. On the other hand, the pro-Taiwan news media aligned with the United States to focus more on pro-Israel news coverage, its attacks and counterattacks, and global responses. Additionally, social media netizens’ comments centre on the underlying causes of the Palestinian–Israeli conflict but do not align with the mainstream news media and are less affected by the proxy geopolitical framing effects.

Changing patterns of media consumption: Palestinian diaspora and citizen journalism during the war in Gaza
This study analyses the media consumption of the Palestinian diaspora in Sweden and France before and after Hamas’s attack on 7 October. It investigates the types of media used, sharing patterns and comparisons between different media platforms. Although no significant differences were detected between the respondents who lived in France and Sweden, the study argues that there has been a trend towards an increasing use of social media and especially citizen journalism. The negative perceptions of and diminished reliance on the mainstream media can be explained in part by the concept of relative deprivation in the form of feeling deprived of fair media coverage. The perceived bias in mainstream media reporting was believed in part to be a symptom of an increased social polarization. Some respondents preferred to share media reports and their views on them only with like-minded individuals privately, which further contributed to the boundary maintenance between diasporic and host communities. Moreover, the current study uniquely analyses how the media coverage of violent conflicts can contribute to survivor guilt in the diaspora.

Decomposition of scientific communication
As a social activity, the sciences are only possible through communication among scientists themselves and between scientists and society. The article analyses natural, biological, social and ideological prerequisites of scientific communication (SC) as an ensemble of interrelated acts of scientific information exchange. A taxonomy of professional networks as a medium for SC is proposed. The need for a permanent struggle for the preservation and development of the values of both a free society and science is emphasized.

Publishing public service media on demand: A comparative study of public service media companies’ editorial practices on their VoD services in the age of platformization
This article contributes to the emerging empirical research on the editorial practices of video-on-demand (VoD) publishing in European public service media (PSM). It presents results from a comparative study of the editorial practices visible on the VoDs from ten PSM companies across six countries: United Kingdom, Belgium, Poland, Italy, Canada and Denmark. The aim of the article is to map and compare the editorial practices in the ‘prime space’ of the VoD services and the ‘prime time’ of the companies’ main linear channels. The analysis is based on data from a sample week of 13–19 November 2023. The article contributes to research addressing the key issue of universality in terms of content and discusses the conceptualizations of the audience that seem to be at work in the transition towards an online PSM identity.

Speed, demon! Accelerationism’s rhetoric of weird, mystical, cosmic love
Accelerationism offers a theoretical stance towards capitalism that takes shape in various rhetorical guises. In general, these writings attempt to push through the boundaries imposed by capital while speeding off into unknown possible futures. While some articulations of this philosophy rely on traditional scholarly argumentation, others proceed along more obscure paths to envision a post-capitalist (and usually post-human) future. In this article, I focus on the latter approach by examining how some accelerationist works embrace occult poetics and subsequently align with what Brad Baumgartner identifies as a communicative praxis of Weird Mysticism. In contrast to more pragmatic approaches, Weird Mysticism provides a worthwhile rhetorical perspective for contemplating accelerationist works that embrace a nihilistic inclination to imagine a world without us.

Global streaming and media franchises: Strategies of control and development
This article addresses the link between the rise of global streaming and the significance of media franchises by analysing the implementation of different strategies of control and development of media franchises employed by four of the main video streaming platforms worldwide: Disney+, Max, Prime Video and Netflix. The article identifies and discusses three different strategies regarding the control and development of media franchises in streaming platforms. The expansion strategy seeks to enlarge well-established franchises through streaming releases. While the incorporation strategy involves acquiring entire studios or adaptation rights to integrate already-developed franchises into a streaming service’s catalogue. Finally, the creation strategy aims to develop and consolidate franchises from the outset with the purpose of endowing a streaming platform with its own intellectual property. I conclude that the conjunction between global streaming and media franchises reveals the economic and cultural significance that both elements represent for the media industry. Through various strategies of control and development, such as those identified in this article, streaming platforms are established as an important medium for the exploitation of media franchises.

Government-funded productions in ecological civilization: Promulgating environmental terms, deflecting blame and sending visual instructions in China’s green campaign
This article delves into two types of government-funded video productions within China’s Ecological Civilization movement: eco-documentaries produced at the highest level and eco-feature films produced at the provincial and sub-provincial levels. Both types of productions focus on environmental topics, but environmental awareness and behaviours are often not prioritized. This article aims to situate China’s green campaign in a centre-local relation and to demonstrate how this campaign is portrayed through government-funded moving images. The article concludes that moving images are utilized by different levels of government to promulgate new green terms, shift blame among different levels of authorities and individuals, and guide grassroots officials’ behaviours in the nation’s brand-new environmental vision.

Boosting global sales and transnational circulation: Public financing of film and TV fiction and animation in Flanders and Denmark
This article examines the role of public financiers in the context of digital distribution and the increased involvement of global streamers in financing local content. Through a comparative analysis, it explores how screen policy mixes aimed at funding fiction and animation films and series in two small European markets, Denmark and Flanders, adapt to and influence the transnational orientation in response to globalization and the rise of online distribution. Based on interviews in Denmark and Flanders combined with data analysis, the article shows that in the context of rising production budgets, transnational production and intense international competition, screen agencies and other public financiers have also become more transnationally oriented. Both in Flanders and Denmark, screen agencies put increased emphasis on enabling international financing and distribution opportunities for fiction and animation films and series. How to regulate and co-finance with global streamers has become an important question for policy stakeholders. As echoed in the interviews, producers in Flanders and Denmark agree that outward-looking policies for attracting commercial financing are becoming more important for strengthening the financing base of local works. It is significant to outline that policies fostering transnational financing and distribution do not stand in opposition to cultural protectionism. For example, investment obligations for global streamers can have the dual function of safeguarding the production ecology while promoting transnational sale and distribution. In smaller markets, such as Denmark and Flanders, aligning policy tools is essential, given that public funding for fiction and animation is crucial lever for achieving ambitious budgets and attracting private financing.

Press funding and strategies in online and offline business: The Portuguese case
Media managers are facing a variety of profound and disruptive challenges generated by the impact of digitization and platformization on the production, distribution and consumption of media goods. Interestingly, platforms provide users with the opportunity to become providers of information (‘produsers’). The technological ecology requires publishing organizations to constantly rethink and adjust their competitive strategies and business models to achieve financial sustainability. Based on interviews with media industry players, this article intends to understand Portuguese newspaper companies’ funding models, business challenges in a pre-pandemic period, and how managers were reacting and adapting their practices. This study has found that the companies demonstrated the predominant implementation of management practices aimed at exploring mixed revenue sources – that is, through the traditional activity of selling advertising and newspapers and the support of paper and the sale of digital advertising content. Companies where the main source of revenue came from a mixed-model ended up, for the most part, investing more, or having more participation, in digital, with a few exceptions.

Qatar vs. Germany: An analysis of Qatari reactions to western discursive othering during the 2022 FIFA World Cup
Massive sports events always attract international attention. However, for attention-seeking countries, this is a double-edged sword because it is difficult to remain in control of the images produced by foreign media outlets. Since Qatar is eager to boost its image internationally, hosting the 2022 FIFA World Cup was supposed to be a major step in the country’s comprehensive strategy to achieve this. However, Qatar faced strong criticism from western countries in the run-up to and during the World Cup, exemplified here by a cursory investigation of German media. Taking a postcolonial lens, we analysed the reactions to this criticism in Qatari media in opinion articles of three different sets of media, one focusing on the national Qatari public (Al-Sharq), one targeting the pan-Arab public (Al-Jazeera) and one targeting the western, English-speaking public worldwide (Al-Jazeera English). Two distinct discursive patterns were identified – one that aims to construct a particular identity mix of an Arab, Global Southern and Islamic ‘us’ against the ‘West’ as a kind of positively turned self-othering and another that actively deconstructs what is perceived as western hypocrisy. While the first pattern is exclusive to the Arab-speaking media, the second pattern was addressed in all three sets of media, albeit with different lines of argumentation depending on the target audience. While, for example, in Qatari national media, reactions to the allegation of Qatar violating or neglecting the rights of LGBTQ people are connected to an emphasis on a different, ‘conservative’ or ‘Islamic’ value system, Al-Jazeera Arabic and English presented their arguments in a more sophisticated manner and highlighted the double standards used by the West by including references to a neo-liberal world order and the remnants of a colonial past that continue to shape the West’s policies.

Counter-hegemonic digital environmental communication to survive the extinction internet: The Environmental Ideologies Map website
Digital screen cultures play a fundamental role in shaping ways of thinking about the environment. Yet, digital media are highly problematic not just for the massive footprint of technological development, server maintenance, e-waste and the reproduction of the colonial extractive relationship but also for an increasing web architecture monopolized by the big-tech platforms in content creation. Nonetheless, several scholarly and activist digital practices are creatively dealing with the urgency posed by the environmental crisis, showing massive potential in challenging anthropocentric global ecoculture. Through a discourse theoretical approach to digital communication, this article offers an interpretation of selected experiences of digital communication practices as counter-hegemonic tactical communication that dislocates anthropocentric ideologies shrouded in the web informational overload. Through a narrative of the construction of one of these digital experiences, the Environmental Ideologies Map (EIDmap) website, the article discusses and calls for the multiplication of creative art-based research practices able to dislocate dominant environmental ideologies circulating in the ‘extinction internet’.

Silencing the voices of discontent: How the new digital communication environment reinforces the spiral of silence in the Yemeni crisis
This study examines the impact of the new digital communication environment on the spiral of silence mechanisms in the context of the current Yemeni crisis. The research focuses on three controversial topics related to the crisis: the role of the Arab coalition in Yemen, the legitimacy of President Abdu Rabu Mansour Hadi and the call to disengage the Yemeni southern governorates from the unified Yemeni state. The sample for this study consisted of 438 respondents, selected using the snowball sampling method. The findings suggest that despite the changes in communication conditions, the mechanisms of the spiral of silence remain effective in the new digital communication environment. The study found that respondents emphasized their awareness of the severity of controversy, disagreement, hostile reactions from the other side and their fears of the threat of social isolation which affected their desire to express their opinions towards the three political issues. The results demonstrated that the respondents with the highest fear of isolation tended to exclude expressing an opinion in the new communication environment or prefer adhering to neutrality. The results confirmed that what impedes the expression of opinion in conflict environments is not the inability of individuals to access media and publishing platforms but rather the same psychological and social mechanisms of the spiral of silence – as identified by Neumann. The study proposes a new model of the spiral of silence theory that incorporates the transformations of the communication field and the inhibitors of opinion expression on social media.

Register of male and female Arabic language teachers on YouTube channels: A gender analysis in sociolinguistics
Language and gender have a strong connection, especially in a social context. This study examines register in Arabic by looking at the language used by male and female teachers who utilize the YouTube media platform to provide basic Arabic tutorials. From these videos, the language characteristics of male and female Arabic language teachers can be observed, in terms of gender. In general, this study investigates the registers of male and female Arabic language teachers. Specifically, it elaborates on the significant differences between the language used by male and female Arabic language teachers based on a register analysis. The research question is thus divided into two: (1) what is the typical character of male teachers and female teachers of Arabic on YouTube channels; (2) how do male and female Arabic teachers use register on YouTube channels. The method used in this research can be divided into three stages. The first stage was the data collection, which was carried out by viewing and observing Arabic language learning videos uploaded onto YouTube channels by male and female teachers. The second stage was the data analysis, which used the model of Miles and Huberman, consisting of data reduction, data display and data conclusion. The final stage was the reporting of the results, using illustrative quotes in the form of descriptions and narratives related to the language registers of male and female teachers in terms of a sociolinguistic study. The gender-based language characteristics can be identified from aspects of gesture, word choice, greeting pronunciation and the mention of personal names. This research contributes to the development of the study of language learning in terms of gender based on an online social media platform.

How to praxis after the end of the world with more than so-called humans?
This article is a meditation on the relations between praxis, art and posthumanism. Particularly, it is an attempt at a kind of practice of meaning-making that entangles multiple theoretical fields with my own critical creative practice. The article utilizes the feminist methodology of diffraction to read multiple frameworks through each other without privileging one over the other. It explores a speculative potential in relation to meaning-making and utilizes three specific examples of my artworks that examine what it means to practise concepts that perform change. These artworks – and the theoretical orientations I argue for – take a posthumanist view of media, crude oil, water and sheep. I call this work ‘Heliotechnics/Heliotechniques’: solar practices. These include my recent work Carbon Loops (2022), a dual 16-mm projection installation of crude oil film loops that were soaked in crude oil for one month; and a revisiting of the experimental videos Signal Works (2017) and grass wool signal scan (2016). I build a kind of relation to posthumanist practices through the feminist philosopher River (Karen) Barad. While I emphasize the artworks, it is the kinds of non-representational practices and concepts that I explore in this meditation. My goal is to think through words and doings to enact concepts that perform change.

ENGOs and environmental communication: Examining communication strategies of one Brazilian and one US American ENGO
This cross-national study draws from the GPDS framework to explore the outreach strategies of two environmental non-governmental organizations (ENGOs) – one in Ohio, United States, and the other in Paraná, Brazil. The study examined and compared ENGOs’ targeted communication practices and their efforts to engage with racial/ethnic and socio-economic minorities within charged political climates. Semi-structured qualitative interview results with ENGO employees and board members show similarities in public outreach strategies, challenges operating in politically charged environments and intentions to address the needs of low socio-economic and minority members of local communities. Many of the communication strategies described as being used by participants correspond to the social marketing theory (SMT) framework. However, ENGO employees reported low levels of confidence in effectively engaging their audience, mostly due to lack of strategic communication training and resources.

Unveiling the global hijab discourse on Instagram: A multi-layered analysis of narratives, communities and sentiments
This article presents a comprehensive analysis of the global discourse on the hijab on Instagram, a key platform for cultural and fashion expressions. Employing a mixed-methods approach, it examines a dataset of 100,000 Instagram posts to explore representations and discussions of the hijab in online communities. The study includes temporal analysis of discourse evolution, text classification of narratives using advanced natural language processing (NLP) techniques like topic modelling and sentiment analysis, and network analysis of community interactions. Key findings reveal the multifaceted nature of the hijab discourse, encompassing themes of fashion, religion and community. The temporal analysis uncovers peaks in hijab-related posts from October 2021 onwards and between May and July 2022, coinciding with Islamic events and the rise of modest fashion. Sentiment analysis indicates a generally positive and neutral perception of the hijab, while emotion analysis highlights joy, anticipation and trust as dominant emotions. Text classification identifies five main topics: hijab styles and fashion, sizing and shipping, colours and product types, religion and spirituality, and product orders. Network analysis visualizes the interconnected nature of these themes and communities. The study makes original contributions by shedding light on the ‘hijabista’ phenomenon, representing Muslim women who blend fashion with modesty on Instagram, and by demonstrating Instagram’s role in shaping contemporary hijab discourse related to identity, empowerment and cultural representation. The findings enhance understanding of social media’s impact on cultural discourses and offer valuable insights into the social and cultural implications of these online narratives for scholars, businesses and policy-makers.

New media and the Language Charter: Protecting regional or minority languages in the digital age
The twenty-first century saw the rapid rise of new media, increasing its share within the media mix and becoming a crucial platform for democratic debate and cultural consumption. Meanwhile, provisions related to the media in the European Charter for Regional or Minority languages merely refer to traditional forms of media. This article tries to answer the question whether the Charter with its unchanged provisions can continue to fulfil its function of protecting endangered languages, integrating the different forms of new media for the fulfilment member states’ obligations. Based on an analysis of the most recent monitoring reports of the Charter’s Committee of Experts, this research arrives at the conclusion that the Charter is indeed fit for the digital age, with both traditional and new media coming to play an important role in protecting and promoting minority and regional languages.

Material Media-Making in the Digital Age
There is now no shortage of media for us to consume, from streaming services and video-on-demand to social media and everything else besides. This has changed the way media scholars think about the production and reception of media. Missing from these conversations, though, is the maker: in particular, the maker who has the power to produce media in their pocket.
How might one craft a personal media-making practice that is thoughtful and considerate of the tools and materials at one's disposal? This is the core question of this original new book. Exploring a number of media-making tools and processes like drones and vlogging, as well as thinking through time, editing, sound and the stream, Binns looks out over the current media landscape in order to understand his own media practice.
The result is a personal journey through media theory, history and technology, furnished with practical exercises for teachers, students, professionals and enthusiasts: a unique combination of theory and practice written in a highly personal and personable style that is engaging and refreshing.
This book will enable readers to understand how a personal creative practice might unlock deeper thinking about media and its place in the world.
The primary readership will be among academics, researchers and students in the creative arts, as well as practitioners of creative arts including sound designers, cinematographers and social media content producers.
Designed for classroom use, this will be of particular importance for undergraduate students of film production, and may also be of interest to students at MA level, particularly on the growing number of courses that specifically offer a blend of theory and practice. The highly accessible writing style may also mean that it can be taken up for high school courses on film and production.
It will also be of interest to academics delivering these courses, and to researchers and scholars of new media and digital cinema.

The dialectical relationship between the authorial and the collaborative in contemporary documentary: Perspectives from three case studies
This article discusses the intersections between authorial and collaborative work in the scope of ethnographic documentary departing from three case studies: two research projects and one citizen collective of participatory media. All case studies were developed in Porto, Portugal, between 2013 and 2020, focusing on the city’s invisibilities and everyday experiences, searching for alternative narratives to the mainstream media when portraying its people and places. This article aims to reflect on how authorial documentary work, followed by self-criticism and self-reflection, can be incorporated into participatory media frameworks in productive ways. The challenges faced by the three cases are intrinsically related and have influenced each other throughout this period, addressing issues related to the representational crisis; the legitimation of subjectivity and the exploration of different styles within documentary; as well as the relationships between the filmmaker, the camera, the subject/character portrayed and the audience. These themes are explored through a series of first-person field reports and the study of authors and directors in the field of documentary filmmaking.

Practice of networked content self-regulation in Malaysia: From industrial players to media users
Information and communication technology is reshaping the world faster than ever. In parallel with the growth of content production and publishing tools, the volume of digital content has increased drastically. Malaysian authorities have established and authorized Content Forum to create a Content Code for imposing self-regulating standards on networked content. The Content Code served as the guiding principle for content creators in managing their content better. Industry players were early adopters of the Content Code. However, there has not been a strong awareness of the Content Code amongst the public. This research aimed to provide insights into the extent concerning how Malaysians are empowered in making an informed selection when consuming content across multiple screens and platforms. Thus, this research conducted focus group discussions and questionnaire distribution to fill this gap. The results showed that most people are aware of the Content Code, but not in detail. Instead, they have been selecting content intuitively based on their common sense and general knowledge. The findings of this study can provide insights to the authorities in increasing the awareness of Malaysians to exercise informed content selection when consuming networked content, therefore increasing the welfare of internet users.

Filmic construction of regional Islamophobia: Rendering Kashmiri Muslims in Hindi cinema
This article examines the representation of Kashmir and its people in Hindi cinema, particularly Kashmiri Muslims. Cinematic representation has contributed to a harmful perception of Muslim identity and Islam. Given the contemporary global religio-political scenario, it is crucial to examine this phenomenon in promoting such perceptions about Kashmir, which is often referred to as South-Asian Palestine. The methodology employs survey, dialogical deconstruction and narrative analysis to unearth the implicit significances within three selected films, Haider, Mission Kashmir and Roja, depicting the Kashmiri Muslim subjects and their effect on the youth. A survey of university youth was also conducted at three central universities in Delhi. The investigation reveals a prevalent theme of violence in these films, often giving negative and biased portrayals of Kashmiris. Such conscious constructions of negative characters and narratives perpetuate Kashmirophobia – the fear or prejudice against Kashmir and its people among the youth. The portrayal of Kashmiri Muslims in Bollywood aggravates communal narratives and reinforces discriminatory views about the community, affecting the perception of the audience towards Kashmiri Muslims.

Ethical communication: Exploring representations of Bedoon and migrant workers in the Kuwaiti TV show From Haram Street
This research aims to provide a critical analysis of the portrayal of migrant workers and the Bedoon in the popular Kuwaiti TV series From Haram Street (Haram Street). The research methodology employs the use of a diasporic critique to explore to what extent have TV and popular culture as technologies of power allowed workers to submit to a certain degree of domination and how television reinforces this script of dominance. Using diasporic critique, the author highlights how labour migrants are displaced in reality but framed differently through popular culture. The key findings indicate that the series provides a highly stereotypical portrayal of the Bedoon and migrant worker communities. The findings also indicate that the diasporic nature of these communities – that of migrant workers and that of the Bedoon – allows for a privileged and hegemonic rhetoric that excludes domestic workers and Bedoon communities. Along with providing an insight into the feminist vernacular discourse in present-day Kuwait, Haram Street series also sets in motion hegemonic rhetorics meant to keep migrant workers and Bedoon communities disciplined and excluded through technologies of domination. Particular attention in this article is paid to how Haram Street shapes our understanding of the migrant workers’ and stateless individuals’ situation in Kuwait.

Exploring variations in using emojis in digital communication in the UAE
This research aims to explore how people in the United Arab Emirates (UAE) use emojis on social media and the communicative functions of emojis, including gender differences in assessing appropriateness. The study is based on in-depth interviews with fifteen participants representing different gender, cultural and age groups. The interviewees include six males and nine females, with an age range from 18 to 45 years. The findings emphasize the importance of diversity of perspectives and sensitivities when using emojis in communication, raising questions about the role of emojis in reinforcing or challenging traditional gender norms within the UAE and how individuals navigate the intricate balance between self-expression and cultural norms in their digital interactions. Moreover, ‘emotional emojis’ were favoured by participants from every generation, apart from those in their 20s, although the specific emojis that best expressed those emotions varied. The findings also indicate the use of emoji as a cultural barometer within the digital realm of the UAE. The nuances in emoji preferences, usage frequencies and interpretations across different cultural groups, particularly between Emirati and non-Emirati populations, vividly portray how emojis mirror the complex tapestry of cultural identity and interaction. These emojis, as digital symbols, emerge as profound reflections of the rich cultural dynamics that shape the UAE’s digital landscape. This study adds to the body of research on digitized communication, particularly in the Arab context, and contributes to understanding how emojis are used to create meaning online.

A critical inquiry into the discourses of war and occupation in the wake of the wars in Ukraine and Gaza
The aim of this article is to use one central assumption of Wittgenstein’s philosophy – language games – to review some important aspects of communication and language issues that typically have arisen in the aftermath of the wars in Ukraine and Gaza. I draw specifically on a critical inquiry of purposefully selected samples of discursive and linguistic practices accompanying the war in Ukraine and the occupation of its territory by Russia, and the war in Gaza and the occupation of Palestinian territories by Israel. References will also be made to the types of language games used by mainstream western media to categorize other wars and occupations discursively and socially, such as those of Iraq, Yemen and Afghanistan. I argue that the use of language is crucial for the understanding and representation of these wars and occupations, and a cause of failure in intercultural interaction. The central argument is as follows: While language games have different senses and not all people attach the same meaning to them, in case of conflict and controversy, those with power attach additional or different interpretations to them in a way they think is reasonable to change or at least rearrange their meanings. According to Wittgenstein’s deliberations of language games, the meaning of each of the various linguistic utterances, like words, sentences or symbols, is defined in terms of its setting and use. To unravel how and why certain linguistic practices are reinforced, and others are thwarted, the article supplements Wittgenstein’s deliberations of language with Hollihan and Baaskes’ definition of rhetorical source credibility, Thomas Hobbes’ ‘Leviathan discourse’ and Foucault’s notion of discourse and power.