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Volume 15, Issue 2
  • ISSN: 1759-7137
  • E-ISSN: 1759-7145
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Abstract

This study delves into the intricate art of screenwriting by critically examining the reception of the 2023 award-winning film, , among Chinese audiences. Notwithstanding its international laurels, has sparked a divided sentiment in Mainland China. While its audacious blend of genres and the poignant depiction of Chinese–American experiences have been recognized, was absent from Chinese theatres, owing to its explicit content. However, its digital footprint on Chinese streaming platforms has painted a picture of ambivalence. Many Chinese viewers expressed reservations about the screenwriters’ frequent use of pop culture references, perceived narrative clichés and the incorporation of elements that seem discordant with conventional Chinese storytelling. Yet, interspersed among these critiques is admiration for its visual brilliance and inclusivity. Grounded in resonance theory, this study scrutinizes , particularly the screenplay’s reliance on the oft-touted ‘universal’ blueprint of the Hero’s Journey. Aligning with critiques suggesting such frameworks might be culturally myopic, this study connects these screenwriting choices to the lukewarm reception among Chinese audiences. Through this lens, the study offers invaluable insights for screenwriters keen on crafting narratives that resonate deeply with Chinese viewers. Moreover, it adds to the larger conversation about the need for diversifying screenwriting templates on the global stage, challenging the dominance of western-centric paradigms such as the Hero’s Journey. At its core, this study deciphers the intricate tapestry of screenwriting elements that strike a chord within the Chinese sociocultural milieu.

Funding
This study was supported by the:
  • National High-End Foreign Expert (外国青年人才计划)
© 2024 Intellect Ltd
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/content/journals/10.1386/josc_00143_1
2024-03-20
2025-01-17
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/content/journals/10.1386/josc_00143_1
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  • Article Type: Article
Keyword(s): audience reception; Chinese film market; cross-cultural storytelling; cultural sensitivity; diversifying screenwriting; resonance theory

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