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This Reflection piece is in response to the In Pursuit of Luxury podcast episode ‘In Conversation with Sam Bompas’, available at https://inpursuitofluxury.com/podcast/in-conversation-with-sam-bompas/. This reflection comprises an interview with Frederic Monneyron on luxury. Gilbert Durand’s The Anthropological Structures of the Imaginary are applied to luxury and their importance in today trends is discussed. Many examples are provided.