Spribe, the internet gaming software company behind the global gaming sensation Aviator, has secured significant multiyear partnerships with entertainment giants UFC and World Wrestling Entertainment. These alliances accelerate Spribe’s expansion across the Asia Pacific region’s thriving iGaming market.
The partnerships come as Spribe experiences extraordinary growth in the region. During 2024, Asia Pacific delivered 18% of Aviator’s new player acquisitions while achieving a remarkable 629% year-over-year surge in monthly active users, exceeding growth rates in all other international markets. Player loyalty also showed substantial improvement, with retention rates increasing by 25% across the APAC region.
David Natroshvili, Spribe’s founder and CEO, emphasized how the company’s flagship game aligns with regional player preferences: “Asia Pacific players demonstrate strong interest in gaming experiences that combine strategic elements with excitement and rapid decision-making. Our new partnerships with UFC and WWE create ideal channels to connect with millions more potential players throughout this critical market.”
Aviator in the Octagon
The agreements will place Aviator branding prominently on the Octagon canvas during all UFC events and feature the game at select WWE premier events. Supporting these visual placements, Spribe will deploy comprehensive social media campaigns and develop exclusive hospitality experiences designed specifically for fans across the region.
Nicholas Smith, TKO’s vice president of global partnerships, highlighted the natural fit between these brands: “UFC and WWE deliver high-energy entertainment that creates deep connections with fans. Aviator brings similar intensity and engagement to gaming. Together, we’ll create meaningful touchpoints with audiences throughout Asia Pacific and beyond.”
The iGaming landscape in Asia Pacific has experienced dramatic growth, fueled by widespread smartphone adoption and increasing interest in digital entertainment options. During December 2024 alone, Aviator players wagered more than $14 billion worldwide, with APAC contributing substantially to this figure. Engagement metrics show an 18.14% increase in bets per player in the region, demonstrating robust player connection with Spribe’s gaming approach.
Several countries have emerged as particularly important within the region’s growth story. India ranked as Aviator’s number one growth market in 2024, while Japan and the Philippines have also shown significant adoption of the company’s gaming portfolio.
Spribe’s David Natroshvili: ‘Expand the Possibilities’
Since launching in 2018, Aviator has transformed the multiplayer crash game category with its distinctive blend of strategy and adrenaline-fueled gameplay. Natroshvili’s approach to game design — prioritizing accessibility without sacrificing depth — has established new benchmarks for successful iGaming experiences.
“We’ve consistently worked to expand the possibilities in digital gaming,” Natroshvili stated. “These partnerships with UFC and WWE create opportunities to introduce Aviator to entirely new audiences throughout the Asia Pacific region.”
The success extends beyond Spribe’s flagship title. The company’s broader Turbo Games collection has gained significant traction in APAC, with the region generating 14% of the portfolio’s bets in 2024. This diversified performance demonstrates Spribe’s ability to create compelling experiences for various player segments and preferences.
UFC and WWE bring exceptional marketing reach to these partnerships, with massive followings across major social platforms including YouTube, Instagram, and TikTok. This vast audience provides Spribe with unprecedented opportunities to increase Aviator’s visibility. The collaboration will produce co-branded content, special promotional events, and targeted marketing initiatives customized for regional audiences.
These agreements form key components of Spribe’s broader plan focused on increasing global brand recognition, entering high-potential markets, and acquiring new users at scale. The Asia Pacific region’s growth trajectory aligns perfectly with these objectives.
“We see Asia Pacific as the center of future iGaming expansion,” explained Natroshvili. “The demographic profile and improving digital infrastructure create ideal conditions for Aviator’s continued success.”
Game On
Implementation begins immediately, with Aviator branding set to appear at UFC and WWE events throughout 2025. Accompanying social media initiatives will aim to deepen engagement with existing players while introducing the game to potential new users.
Spribe has established itself as a premier developer of advanced casino gaming products. The company’s focus on creating intuitive yet engaging experiences has built a global community exceeding 42 million monthly active users across more than 60 countries.
The entertainment partners bring equally impressive scale to the relationship. UFC and WWE maintain some of the most passionate fan communities in sports entertainment, spanning 170 countries and providing exceptional opportunities for cross-promotion and audience development.
By connecting with audiences through established entertainment brands, Spribe creates multiple pathways to introduce new players to Aviator and its broader gaming portfolio.
For David Natroshvili and the Spribe team, these partnerships reflect confidence in both current market position and future growth potential within the region while introducing its unique gaming experience to millions of potential new players.