JUUL marketing expenditures in Kantar-tracked channels: 2015–2017
| Year | B-to-B DOLS (000) | RADIO DOLS (000) | INT DISPLAY DOLS (000) | OUTDOOR DOLS (000) | Total $ (000) |
| 2015 (Q3–Q4) | US$23.3 | US$538.6 | US$1034.6 | US$45.1 | US$1641.7 |
| 2016 | US$57.5 | US$388.8 | US$0.6 | US$78.2 | US$525.1 |
| 2017 (Q1–Q2)* | US$19.6 | US$ - | US$ - | US$ - | US$19.6 |
| Total | US$100.4 | US$927.4 | US$1035.2 | US$123.3 | US$2186.4 |
*Due to the lag in data collection and reporting, the marketing expenditure data for the third and fourth quarters of 2017 were not available at the time of this report.