Postexposure Intentions to quit among smokers who intend to quit within the next 30 days at baseline
| Row # | Study | Plan to quit in the next 30 days | Plan to quit in the next 6 months | No intention to quit | Total reduction |
| 1 | PBA-03 | 67%–90% | 7%–24% | 3%–10% | 10%–33% |
| 2 | PBA-05-RRC | 83%–95% | 3%–18% | 0%–3% | 5%–17% |
| 3 | PBA-05-RRC2 | 73%–95% | 3%–24% | 2%–6% | 5%–27% |
| 4 | PBA-05-REC | 83%–97% | 3%–15% | 0%–7% | 3%–17% |
| 5 | Overall | 67%–97% | 3%–24% | 0%–10% | 3%–33% |
Note. Showing proportion of respondents among those who originally reported intention to quit within the next 30 days (100%) and then chose each answer postexposure to PMI proposed claims. The range indicates the lowest and highest number among the different messages/arms used in each study. PMI reports data separately for each arm of the study, rather than presenting the average for the whole study.