Binary logistic regression 2: selection of plain, rather than regular or limited edition, cigarette packs, by gender, age, daily cigarette consumption and motivation to quit
| Gender | Age | CPD | MQ | R2 | |
| Likelihood of selecting the Camel PP | |||||
| Prevent non-smokers starting (non-smokers only) | −0.13 | −0.28 | – | – | 0.006 |
| Motivate cessation (smokers only) | −0.29 | −0.024 | −0.69 | 0.766* | 0.063 |
| Reduce consumption (smokers only) | −0.18 | −0.024 | −0.58 | 0.48 | 0.034 |
| Likelihood of selecting the Lucky Strike PP | |||||
| Prevent non-smokers starting (non-smokers only) | −0.22 | −0.67* | – | – | 0.015 |
| Motivate cessation (smokers only) | −0.34 | −0.33 | −0.32 | 0.44 | 0.038 |
| Reduce consumption (smokers only) | −0.13 | 0.06 | −0.24 | 0.39 | 0.016 |
| Likelihood of selecting the Gauloises PP | |||||
| Prevent non-smokers starting (non-smokers only) | −0.39 | −0.22 | – | – | 0.013 |
| Motivate cessation (smokers only) | −0.2 | −0.15 | −0.053 | 0.8* | 0.047 |
| Reduce consumption (smokers only) | −0.45 | −0.17 | 0.072 | 0.44 | 0.032 |
*p<0.05.
CPD, daily cigarette consumption (<10 a day or more than 10 a day); MQ, motivation to quit (yes or no); PP, plain pack.