Perceptions of regular, limited edition (LE) and plain packs (PPs)
| Camel | Camel pack | Camel LE pack | PP | None* |
| Most attention grabbing | 33.3% | 58.1% | 5.3%*** | 3.1%† |
| Most attractive | 32.5% | 63.1% | 1.5%*** | 2.3% |
| Motivate youth purchase | 31.8% | 63.9% | 1.4%*** | 2.1% |
| Prevent non-smokers starting (non-smokers only) | 8.6% | 8.1% | 71.9%*** | 10.2% |
| Motivate cessation (smokers only) | 3.0% | 3.2% | 68.0%*** | 24.3% |
| Reduce consumption (smokers only) | 2.6% | 5.6% | 63.8%*** | 26.3% |
| Lucky Strike | Lucky Strike pack | Lucky Strike LE pack | PP | None |
| Most attention grabbing | 15.7% | 77.0% | 4.1%*** | 3.0% |
| Most attractive | 23.4% | 69.9% | 3.0%*** | 3.2% |
| Motivate youth purchase | 20.0% | 75.1% | 1.4%*** | 2.7% |
| Prevent non-smokers starting (non-smokers only) | 5.5% | 12.0% | 71.1%*** | 9.9% |
| Motivate cessation (smokers only) | 4.5% | 6.6% | 61.7%*** | 26.4% |
| Reduce consumption (smokers only) | 3.3% | 3.9% | 65.5%*** | 26.4% |
| Gauloises | Gauloises pack | Gauloises LE pack | PP | None |
| Most attention grabbing | 39.4% | 50.9% | 5.5%*** | 4.1% |
| Most attractive | 40.3% | 54.4% | 0.6%*** | 4.4% |
| Motivate youth purchase | 32.5% | 61.0% | 1.5%*** | 2.5% |
| Prevent non-smokers starting (non-smokers only) | 7.6% | 5.9% | 74.6%*** | 9.7% |
| Motivate cessation (smokers only) | 2.1% | 3.2% | 67.0%*** | 27.0% |
| Reduce consumption (smokers only) | 3.2% | 3.6% | 65.5%*** | 25.9% |