Monthly expenditures for cigarette advertising in 19 magazines with 15%+ youth readership
| Brown & Williamson | Lorillard | Philip Morris | RJ Reynolds | Total | |
|---|---|---|---|---|---|
| Average monthly estimated expenditures, in thousands | |||||
| January 1998–November 1998 | $1334 | $399 | $5000 | $4638 | $11371 |
| December 1998–June 2000 | $1921 | $422 | $6267 | $4953 | $13563 |
| July 2000–November 2001 | $645 | $368 | $862 | $2191 | $4066 |
| Estimated expenditures in magazines with 15%+ youth readership as a percentage of total estimated magazine advertising expenditures | |||||
| January 1998–November 1998 | 52% | 44% | 32% | 47% | 39% |
| December 1998–June 2000 | 32% | 35% | 31% | 42% | 34% |
| July 2000–November 2001 | 26% | 19% | 8% | 40% | 20% |