Table 5

Factors informing segmentation model development

Situation or context factorsAttitudinal factorsBarriers

  • Money

  • Age

  • Social connections

  • Housing type and tenure

  • Health

  • Making ends meet

    • Thrift

    • Competing priorities

    • Pride

    • Struggling

  • I can manage

    • Thrift

    • Hardiness

    • Stoicism

  • It's my business

    • Mistrust

    • Pride

    • Privacy

  • I'm frightened

    • Privacy

    • Personal safety/vulnerability

  • I'll stay as I am

    • Struggle with change

    • Like routine

    • Fear

    • Trust

  • Awareness

    • Knowledge

    • Information

    • Experience

  • Technology

    • Heating

    • Information

    • Banking

  • Disjointed systems

    • Fragmentation or services

    • Local differences

    • Lack of referral systems

  • Visibility

    • Fuel

    • Money

    • Information

    • Older people