Cost-effectiveness results for women in the randomised control trial of proactive and reactive compared with reactive-only telephone support for breast feeding
| Feeding at 6–8 weeks | Costs | Outcomes (proportion of women) | Incremental cost per change in breastfeeding behaviour | ||||
| Intervention group | Control group | Difference | Intervention group | Control group | Difference | ||
| Any breast feeding | £41.25 | £21.13 | £20.12 | 0.69 | 0.46 | 0.23 | £87 per additional woman (£0.87 per 1% increase) |
| Exclusive breast feeding | £41.25 | £21.13 | £20.12 | 0.53 | 0.31 | 0.22 | £91 per additional woman (£0.91 per 1% increase) |