Table 2

Sociodemographic characteristics of the women interviewed in the cross-sectional surveys of the outcome evaluation

Sociodemographic characteristics	Baseline			Endline
Sociodemographic characteristics	Intervention (A) (N=1249)	Comparison (B) (N=1187)	P value A versus B	Intervention (C) (N=1188)	Comparison (D) (N=1310)	P value A versus C
Women’s parity,
Mean (SD)	2.95 (1.68)	3.06 (1.74)	0.142	2.81 (1.58)	2.91 (1.65)	0.008
Women’s education, %
No formal education	56.0	57.5	0.535	47.0	49.4	<0.001
1–5 years	12.3	14.5	0.112	13.9	14.7	0.200
6–9 years	15.8	15.2	0.729	20.0	20.2	0.005
≥10 years of schooling	15.9	12.8	0.064	19.2	16.7	0.020
Any mass media exposure, %
No	62.9	74.5	<0.001	53.4	63.0	<0.001
Yes	37.1	25.5	<0.001	46.6	37.0	<0.001
Belongs to Hindu religion, %	98.5	91.1	<0.001	99.2	90.8	0.136
Households’ wealth quintile, %
First	13.6	28.4	<0.001	15.4	24.7	0.259
Second	18.3	21.1	0.126	19.6	20.0	0.383
Third	20.3	19.0	0.468	20.5	19.4	0.870
Fourth	23.8	15.8	<0.001	23.0	17.3	0.669
Fifth	24.1	15.7	<0.001	21.5	18.6	0.122
Scheduled caste/tribe, %
No	68.6	69.3	0.815	69.6	65.5	0.654
Yes	31.4	30.7	0.815	30.4	34.5	0.654
Woman herself is a self-help group member, %
No	31.9	21.9	<0.001	39.3	33.5	<0.001
Yes	68.1	78.1	<0.001	60.7	66.5	<0.001
Women’s self-help group membership duration in months
Mean (SD)	34.8 (20.1)	26.9 (17.9)	<0.001	38.5 (22.6)	36.1 (20.5)	0.001
Nuclear family structure, %
No	67.4	57.3	<0.001	71.6	65.0	0.007
Yes	32.6	42.7	<0.001	28.4	35.0	0.007
Any contact with FLW during pregnancy, %
No	27.8	43.0	<0.001	35.7	37.9	<0.001
Yes	72.2	57.0	<0.001	64.3	62.1	<0.001
Any contact with FLW within 7 days of delivery, %
No	58.1	54.8	0.243	55.8	48.2	0.282
Yes	41.9	45.2	0.243	44.2	51.8	0.282

Differences in groups at baseline and endline were tested by using ordinary least-squares regression models (continuous variables) or logit regression models (categorical variables), adjusting for clustering effect at the block and village level.