Table 4

Adjusted relative risk ratios for changes in susceptibility in relation to noticing point-of-sale displays, frequency of visiting shops and number of brands recognised between 2011–2012 and 2012–2013

Among non-susceptible never-smokers at baseline 2011–2012Among non-susceptible never-smokers at baseline 2012–2013
RRR of becoming susceptibleRRR of becoming an ever-smokerRRR of becoming susceptibleRRR of becoming an ever-smoker
Estimate99% CIp ValueEstimate99% CIp ValueEstimate99% CIp ValueEstimate99% CIp Value
Noticing point-of-sale displays in large shops
 Sometimes or less1.001.001.001.00
 Most or every time1.310.81 to 2.120.1532.721.00 to 7.400.0100.790.45 to 1.360.2540.980.38 to 2.500.954
Frequency of visiting large shops
 Less than 2 or 3 times a week1.001.001.001.00
 At least 2 or 3 times a week0.620.38 to 1.010.0110.760.33 to 1.750.3940.610.34 to 1.070.0230.480.18 to 1.220.043
Noticing point-of-sale displays in small shops
 Sometimes or less1.001.001.001.00
 Most or every time1.190.70 to 2.030.3912.270.76 to 6.850.0550.760.40 to 1.440.2690.810.27 to 2.430.618
Frequency of visiting small shops
 Less than 2 or 3 times a week1.001.001.001.00
 At least 2 or 3 times a week1.000.62 to 1.610.9940.440.19 to 1.020.0121.120.64 to 1.950.6010.420.16 to 1.120.023
Number of brands recognised
 None1.001.001.001.00
 1–51.610.85 to 3.020.0542.110.64 to 6.960.1061.180.58 to 2.400.5551.060.31 to 3.600.908
 More than 52.491.23 to 5.020.0014.961.51 to 16.340.0011.600.75 to 3.440.1101.470.41 to 5.290.437
  • RRR, relative risk ratios.