Intended for healthcare professionals

Rapid response to:

News

Australia sees large fall in smoking after introduction of standardised packs

BMJ 2014; 349 doi: https://doi.org/10.1136/bmj.g4689 (Published 17 July 2014) Cite this as: BMJ 2014;349:g4689

Rapid Response:

Stating relative reduction of 15% in smoking is disingenuous. Absolute reduction is 2.3%. Still worthwhile. In my opinion, BMJ editors should ensure that absolute and relative are always apparent.

Yours faithfully,

Manas Sikdar

Competing interests: No competing interests

20 July 2014
Manas K Sikdar
GP
Albion Street Surgery, Brighton.
Albion Street Surgery. 9 Albion Street Brighton. BN3 1TB