ERIC - Thesaurus - Marketing

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Marketing

Scope Note:

An aggregate of functions involved in the transfer of goods from producer to consumer

Category: Business, Commerce, and Industry

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Broader Terms

Narrower Terms

Merchandising
Retailing
Salesmanship

Use this term instead of

Distribution (Economics)
Wholesaling (2004)

Related Terms

Business
Business Education
Cooperatives
Focus Groups
Institutional Advancement
International Trade
Merchandise Information
Strategic Planning
Supply and Demand
Technology Transfer
Vendors

Added to ERIC: 7/1/1966

Department of Education

Institute of Education Statistics

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