Purpose: The purpose of this study is to examine established leadership paradigms in the context of institutions of higher education. The old ways of running a college, which might have worked several decades ago, no longer work in the age of flux characterized by super-fast breakthroughs due to technology and the internet. Organizational change…

In this paper, we analyse social inequalities along the horizontal dimension of education in Italy. More precisely, we focus on the role of family background in completing specific fields of study at both secondary and tertiary levels of education. To mitigate the limitations of the traditional sequential model, we construct a typology of…

Despite its seemingly subjective and ambiguous nature, the notion of a World Class University (WCU) appears both established and widely discussed in higher education discourses over the last decade. At the same time, some scholars have argued that the notion does not fit or refer to universities in Africa. In the year 2010, the University of Ghana…

The article examines, primarily based on large-scale survey data, the functionalist proposition that HE customers, students and employers, demand rankings to be able to adopt informed decisions on where to study and who to recruit respectively. This is contrasted to a Weberian "conflict" perspective on rankings in which positional…

There is not an organization in the world immune to crisis (Coombs, 2015). From for-profit corporations to the non-profit sector of higher education, research on various crises, and the communication surrounding them, has attracted the attention of scholars and practitioners over the years. This study contributes to literature surrounding…

Critical Race Theory contends that institutions codify and sustain racial inequalities even absent explicitly racist motives or actions. College ranking systems perpetuate such institutional racism by socially constructing minority-serving institutions (MSIs) as less valuable and prestigious. By assigning greater worth to criteria favoring more…

The article tackles the issue of students' professional identity in relation with their motivation towards learning foreign languages (with the focus on English). Modern European education is based on the principle of integrity of the interests of all stakeholders, and future specialists must be ready to meet the challenges of the growing global…

An online survey of 374 US college students was conducted in April, 2015 to examine whether and how subjective norm, direct and indirect experiences related to China, their perceptions of China (China's country reputation), and media coverage of China influence their interests of studying in China. Statistical results show that their subjective…

Can place-based college scholarships stimulate local prosperity? Research suggests that Promise programs can indeed contribute to revitalizing economically distressed communities. We argue that these scholarship programs, when leveraged effectively, can spawn a host of community benefits and serve as catalysts for economic and educational…

Despite a successful inaugural hosting of the Summer YOG in Singapore 2010 and the Winter YOG in Innsbruck (2012), prior research shows many individuals worldwide still lack awareness of this event, especially in the target markets of youth, adolescents, and young adults. This study sought to determine the level of awareness of the YOG, in…

While the popularity of the psychology major and the sociology major were comparable in 1970, sociology witnessed a decline while psychology witnessed expansion. This article considers strategies of expanding the popularity of the sociology major, considering data from a variety of sources. Primary recommendations are to configure programs to…

The higher education institutes aspire to gain reputation of quality having accreditation from internationally recognized awarding bodies. The accreditation leads and provides quality assurance for education. Although distance learning becomes a significant part of the education system in the 21st century, there is still a common opinion that the…

Trademarks figure prominently in college and university brand formation efforts. Trademarks are intangible rights that allow institutions to define and protect aspects of their identities important to them as they engage in markets. This multiple-method study, grounded in legal and policy research, provides a first look at how institutions are…

Amidst global competition in higher education, colleges and universities adopt strategies that mimic and adapt business practices. Branding is now a widespread practice in higher education; multimodal advertisement is a manifestation of emerging branding strategies for universities. While the visibility of brands in higher education has grown…

This descriptive study utilized a validated questionnaire that gathered data from freshmen of two different school years. Demographic profile, marketers (i.e., source of information of students about the school), influencers (i.e., significant others that persuaded them to enroll in the school), level of school choice, and level of consideration…