A private college's distinctive qualities are the means by which it attracts students. The author offers eight suggestions for the private school attempting self-examination and self-reliance". (SP)

Author lists 12 major qualities he seeks in development man, in address given to ACPRA's Mason-Dixon Conference in Williamsburg, Virginia, March 29, 1971. (IR)

Personal solicitation is seen as the most effective way to produce a gift. Specific steps for solicitation are identified: preparation, approach, presentation, and close. Leadership and volunteer training needed for the annual fund drive are discussed. University of Georgia examples are included. (MLW)

Minicapital campaigns at the 25th and 50th reunions at Williams College are described. Leadership, organization, timing, budget, purpose, marketing, and a solid foundation of positive alumni attitudes toward supporting the college help to make a successful campaign. (MLW)

Ten institutions of higher education--large and small, public and private-- were surveyed about their resource-raising and revenue-producing enterprises. Examples include: bingo games, a mansion used for weddings, receptions, and corporate parties, and buying a television station. (MLW)

Reviews formal postsecondary education programs provided by American businesses for their employees, and estimates the costs of such programs. Also examines various tuition assistance plans and their effects on employees' recurrent education. (GC)

Discusses the Adopt-a-School program, in which businesses donate services and volunteers to particular schools. Lists some of the companies involved, describes programs in eight cities, and warns of too much business influence on school philosophies and curricula. (RW)

A study of college fund-raising effectiveness involved two stages: to determine the fund-raising potential for each of 200 sample institutions, and to compare fund-raising techniques and policies between overproductive and underproductive colleges. (MLW)

Two-year colleges are competing successfully in American higher education, except for funding sources. While two-year colleges enroll over 36 percent of college students, they receive only 1.4 percent of total dollars raised. These colleges must take drastic action to compete for financial support. (MSE)

There is much hope that reduced public funds will be replaced by increased voluntary support from the private sector generally and by corporations in particular. Three provisions of the Economic Recovery Tax Act of 1981 expected to stimulate corporate contributions are identified and discussed. (MLW)

A corporate relations program at the University of Rochester that uses several follow-up techniques to help keep lines of communication open and encourage corporations to stay in close touch is described. Gift acknowledgments, reports to donors, corporation visits, informational mailings, and campus visits and special events are discussed. (MLW)

The Foundation Center, a national organization founded and supported by foundations, offers help for those in search of factual information on foundation philanthropy: finding the right foundation for your purposes and geographic area, and then learning about the foundation itself. (Author/MSE)

The annual phonathon held at Elmira College is described. Phonathon prospects are seen as coming from two categories: (1) alumni donors who have given $10 and up in the past and (2) all members of reunion classes, whether or not they have ever given. (MLW)

Those responsible for preparing proposals need to adopt principles of successful cultivation before beginning to write. Prewriting research and cultivation, source collectors and selectors, getting the foundation to invite an application, internal cultivation (knowledge of institution's goals, information sources, on-campus networks) and personal…

Some examples of successful gift clubs are described, including: Ohio State University's President's Club with over 4,400 members, Harvey Mudd College's back to school activities, Occidental College's direct mail system, Oakland University's target population the residents of Rochester, Minn., and the University of Iowa's use of volunteers. (MLW)