Higher education providers need to deliver graduates with the conceptual understanding required for professional life. Conceptual understanding entails a synthesis of relevant facts, theories and practices that influence occupational performance. To help align curricula with individual student differences, this study investigates differences in…

The shift from knowledge-based curriculum to a competence-based curriculum for Marketing course undergraduates is crucial in producing work-ready talents. The study focuses on the comparison of Self-Management and Task Management domain attained by final-year marketing students in 5 different higher learning institutions in Malaysia. A survey…

The accounting curriculum has been criticised for failing to develop accounting students' professional and generic skills for the future needs of employers. This paper describes a constructivist active learning approach, namely Team-Based Learning (TBL), to embed professional skills in a postgraduate professional writing course for accountants.…

Research on learning environments at the higher-education level has been quite sparse compared with studies at other educational levels. Because statistics is perceived as a difficult subject across disciplines, it suffers from low passing rates in many universities. This study involved validating questionnaires for assessing the psychosocial…

Passion is key to unlocking student engagement. The project marketplace has been developed over the past five years in an MBA innovation course as a method for allowing students to pitch, vote and form groups around problems they are already passionate about. This allows them to apply course concepts and work on a topic they care deeply about and…

Firms often make marketing missteps that offend minority consumers. Such missteps are attributed to the lack of diversity within the marketing field. This paper presents a corporate engagement program that partners minority students with a national company as an innovative approach to this problem. Leveraging both passive and active learning,…

The instructor developed an assessment tool based on Service-Learning (S-L) for developing business and professional communication (BPC) skills in business school students in India (N = 117). The students practiced their organizational, leadership, and interpersonal communication skills in an authentic, contextual, and workplace atmosphere during…

The fourth industrial revolution (4IR) presents many opportunities and challenges in a digitised world of work. This paper draws on a systematic literature review of recent research published by accounting professional bodies outlining the impact of digital technologies on the accounting profession. By taking advantage of this work this study…

Developing professionalism skills in the classroom is vital to the business college experience as educators strive to ensure preparedness and success of their graduates. Marketers especially need enhanced professionalism training, as their careers involve interactions with many constituents. In this paper, the authors develop a semester-long…

Purpose: The past decade has seen a proliferation of research on service quality in education. However, little attempt has been made to understand the impact of student perceived service quality on sustainability practices of the university or the effect of such practices on student satisfaction. To bridge this gap, this paper aims to propose a…

The aim of the study is to understand the effect of Internet addiction on student's academic engagement. There are numerous studies explaining the negative relationship between Internet addiction and academic performance still very few studies could explain how the excessive use of the internet disrupts students' academic engagement. This study…

Gaining insight into course choices holds significant value for universities, especially those who aim for flexibility in their programs and wish to adapt quickly to changing demands of the job market. However, little emphasis has been put on utilizing the large amount of educational data to understand these course choices. Here, we use network…

Artificial intelligence (AI) technologies are one of the top investment priorities in these days. We expect that by 2030, some 800 million jobs will have disappeared and taken over by machines, and artificial intelligence will reach human levels by around 2029. Continuing this train of thought to 2045, we will have multiplied the intelligence, the…

This book is a compilation of tools, techniques and frameworks for use in the field of entrepreneurship and innovation (E&I) education. Developed and honed over the past two decades, these teaching approaches are combined with well-versed practical insight. As professors know all too well, the human brain cannot articulate more than three or…

The objective of this study is to present and discuss how data visualization can be incorporated into teaching approaches by business faculty in introductory business statistics to strengthen business students' practical skills. Data visualization lessens difficulties in learning statistics by providing opportunities to illustrate analytical…