The "third stage" of corporate development, in which business firms seek ways to serve society, is described. In 1980, corporations became the largest single identifiable source of giving in the United States. (Author/MLW)

The immediate objective of the first interview with a prospect for planned giving in academic fund-raising should be to gain the confidence of the prospect. Suggestions include: making an appointment for the interview, learning about the prospects before meeting them, avoiding technical language and fast talk, and asking questions. (MLW)

Four places to look in order to identify those who have the best potential as fund raisers for a college are the best givers, corporate heads, salespersons, and the deeply dedicated. Team solicitation is advocated and is seen as more powerful than an appeal made by an individual. (MLW)

Volunteers are seen as essential to the success of a major giving program. Of equal importance, however, is the support a volunteer gets from the development office: volunteer research, prospect research, volunteer recruitment, supervision, training, and solicitation. (Author/MLW)

Deferred gifts are defined as gifts a donor arranges in the present in a legally binding way, but which are deferred as far as the recipient's full enjoyment is concerned. Four roles for volunteers in deferred giving programs are considered--introducing, authenticating, advising, and soliciting. (Author/MLW)

Summarizes the history and major activities of the Foundation Library Committee, created in 1975 to coordinate grants from major foundations so that they best assist library development. The Committee's role in aiding the Research Libraries Group in development of its network is discussed. (SW)

The success of the annual fund-raising campaign is seen to depend in large part on a careful search for and cultivation of a select group of generous donors. Leadership giving is defined, and creating gift clubs, solicitation, competition and challenges, pitfalls, and renewal are discussed. (Author/MLW)

A sound method of recognition is seen as necessary for any annual giving program. The donor deserves an expression of the school's appreciation, and that recognition is part of the cultivation which will encourage a donor's continuing support. Recognition includes the thank-you process, donor reports, social events, letters, etc. (MLW)

The full-cost tuition plan in effect at Southern College of Optometry is discussed including education cost per student and contributions from federal, state, and regional sources. (JMF)

Financial contributions of the United Church Board for Homeland Ministries to Artists Affiliated, Inc. are reviewed. (RW)

Develops an instrument based on earthquake-related deaths to provide an exogenous measure of media coverage. Finds that more U.S. network news coverage increased aggregate donations by private citizens; but that the amount of such coverage was not associated with government assistance or international aid, although these forms of aid were highly…

Investigated why private research universities differ in the sources and uses of their annual giving using data from 74 private universities and a subset of 29 private universities. Findings identify some factors that determine giving, but models could explain only part of the differences in funding from different sources. (SLD)

Describes how, with budgets tightening, the University of Texas at Austin and Texas A&M University at College Station are among the elite public institutions wondering if they should trade state money for greater autonomy. (EV)

Children experiencing the trauma of divorce often feel alone and ashamed. This article describes a Virginia elementary principal's provision of school support groups to give children a chance to acknowledge their problems and discuss their feelings. The project was developed in cooperation with a community family services agency. (MLH)

Two books on private donor decision-making are reviewed: "Decision Making in Foundations: A Case Study" by A. Hope Williams and "Factors Accounting for Variations in Levels of Private Giving to Higher Education in the United States" by Sally Spaid Drachman. (MSE)