Concludes that of four message types perceived on the basis of persuasive appeal--emotional, logical, source-attribute, and fear--emotional appeal is the most effective and source-attribute the least effective method of advertising. (RB)

Analysis of news coverage by 26 newspapers in five midwestern districts in the 1970 elections shows quantity and quality vary systematically with the degree of urbanization. (RB)

Results of a research project which hypothisized that: Other things being equal, the heavier a candidate's usage of broadcast advertising in a primary election campaign, the greater will be his share of the votes in the election. (Author/HB)

A statement of concern about the important role of media personnel in the development of learning opportunities for the user--student and teacher. (Author)

Paper concentrates on the special problems involved in evaluating multimedia educational systems, particularly as they affect researchers. (Author)

Reports on a successful media information dissemination campaign designed to increase public awareness of the problems created by pesticides. (RB)

Two Canadian studies show large losses in all media in immediate, unaided recall for simulated news presentations with the broadcast media showing greater loss than the print media. (RB)

Findings indicate that a majority of public relations practitioners are highly educated, have professional media backgrounds as part of their professional experience, and are paid better than newspaper personnel in Colorado. (RB)

Reports the effects of live reporting experiences on attitudes of students who were at the elementary news writing level. (RB)

Even television programs are thought to distort the real-life occupational distribution of women workers by favoring sex stereotypes and representing a narrow range of portrayed occupations for women. (Author)

Results of a research project which hypothisized that: Other things being equal, the heavier a candidate's usage of broadcast advertising in a primary election campaign, the greater will be his share of the votes in the election. (Author/HB)

In assessing the validity of Clark's (1983) argument that media have no real effect on learning, the fourth of four symposium papers identifies five aspects of media which might affect learning: (1) the technology used; (2) the symbol systems employed; (3) the content conveyed; (4) the setting in which the media are encountered; and (5) the…

Three studies were conducted to replicate and extend research on advertisements for children on Saturday morning television, and during children's programs at other times. Resarch focused on amount and frequency of advertisements, as well as the types of products advertised. Study 1 concerned the Saturday morning time period, when children…

Dramatistic analysis suggests that the "New York Times" portrayals of the 1985 terrorist killing of Leon Klinghoffer, the 69 year old American tourist on the Achille Laurs, may contain a mythic dimension. Through the myth of the hero, the news stories invoked the symbol of the self, inviting intense identification of the individual…

This report summarizes and interprets the discussions at a seminar on artificial intelligence (AI) training domains and knowledge representations which was sponsored by the United Kingdom Training Commission. The following broad areas are addressed: (1) the context, process, and diversity of requirements of training and training needs; (2)…