The demand for business and data analysts is growing. The business school is well positioned to offer programs to meet these needs. This paper presents both the findings from a review of the existing literature on data analytics job roles, skills required for those roles and also feedback from industry experts on findings. Three different types of…

Given the applied nature of business disciplines, simulations are useful in helping students bridge theory learned in the classroom and practical skills needed to succeed in industry. Much of the learning that occurs in simulations comes from working in teams as students work together to solve problems and defend their ideas. Thus, while marketing…

Sales management students carry certain misconceptions about sales jobs, which often create confusion in their minds about the nature of the sales job- should they be customer-oriented or sales-oriented? To excel in the initial years of their careers as effective salespersons, students might emphasize sales-orientation or target achievement over…

Business cases are commonly adopted into the accounting curricula to promote deep learning. However, in practice, case-based learning is often ineffective without facilitation because of accounting students' strong surface-learning tendencies. This study investigates the case-based learning effect of colour-coded digital annotation (CCDA). CCDA…

Drawing from Strayhorn's model of educational sense of belonging and Vaccaro and Newman's model of belonging for privileged and minoritized students, this study utilized a mixed-method approach to examine to what extent students from minoritized groups feel like they belong in the sport management classroom. Significant differences in sense of…

This study presents an empirically validated serious game proposal to cope with the challenges of apathy and lack of security in freshmen studying accounting. A review of the literature on serious games in accounting education found a dearth of studies identifying the factors that promote their effectiveness. Therefore, this study first analyses…

This paper contributes to understanding the role of task conflicts in team-based online learning. The X-Culture network has created an online learning community that involves students all over the world. Correlation and regression analysis revealed that a higher diversity of teams by nationality positively affected team performance. The indirect…

Managers are essential in the strategy-making process and often use the launch of new products to aide in the advancement of their selected organizations. This article links current management curriculum with the role of the product manager, introduces students to the concepts of strategy and product management, and encourages students to think…

Due to COVID-19, there was a sudden shift from offline campus learning to emergency remote learning. Consequently, there is little understanding of students' preferences, perceptions, and attitudes regarding online education. This research paper aims to bridge this gap through the study conducted over 3 months in three stages for business…

About ten years ago, concerns were expressed about quality and standards in some universities of applied sciences (UAS) in the Netherlands. In response, a HBO report outlined a series of measures to improve the quality of assessment practices in UAS. This study provides recent analysis of lecturer perceptions of assessments of UAS with a view to…

The purpose of this investigation was to examine the contribution of two aspects, Openness and Intellect, of the broad personality factor of Openness to Experience to the explanation of idea generation and selection processes among business students. Participants completed a battery of questionnaires measuring Openness, Intellect, and creative…

Purpose: This research aims to analyze the impact of work engagement, organization culture and leader-member exchange (LMX) on an intern's intention to join the organization during the e-internship. The COVID-19 pandemic influenced interns and organizations to undertake the way internships. Internships from home affected the interaction and…

Purpose: The purpose of this paper is to measure the effects of COVID-19 on student learning. Using boundary theory and border theory, the authors hypothesize that learning will be highest in 2019, the year before the pandemic, and lowest in 2020, the year that the pandemic began. Design/methodology/approach: Participants were business students at…

Marketing graduates with analytical skills are in high demand but many marketing majors lack confidence in working with quantitative material. More guidance is needed to address how to support the self-efficacy of marketing students in acquiring analytical skills. We identify three independent types of confidence that relate to the development of…

Inclusivity and diversity are critical to maximizing team performance. This activity incorporates a popular party game that connects students with the learning objectives, demonstrating the vital roles inclusion and diversity play in the success of a business and the importance of building skills for maximizing teamwork. With little instruction to…