Marketing higher education has been criticized for its consumer (interpreted as student) orientation. An alternative concept, situational marketing, considers the student as one of a number of environmental forces on which the marketing mix focuses. Other forces include funding and regulatory agencies, businesses, alumni, faculty, parents, the…

Ranken Technical College in St. Louis, Missouri increased African American student enrollment 400 percent over a 10-year period by offering preentrance remedial courses and a learning resource center, monitoring progress, and providing financial aid. (JOW)

It is critical that nursing recruit individuals who reflect the populations served; curriculum and clinical experience should be culturally relevant. Current demographic data provide information to guide goal setting for educational programs, research, and clinical practice. (SK)

Describes Goucher College's plans to expand its overseas internship program. Following a brief overview of Goucher's program, this article presents questions and answers from interviews with employers concerning how they feel about internships and job opportunities abroad. (NB)

Employers (n=107) of human resource professionals described their hiring practices. Only 13 companies had human resource internship placements for college students. Most widely used methods for recruiting were newspapers, informal channels, and internal recruitment. Highest rating for initial screening criteria were given to job experience in…

Surveyed 171 small organizations that employed professional-level staff to examine what managers of small organizations value in professional-level employees and how they recruit potential employees. Most frequent recruitment methods included personal referrals, classified ads, and referrals from current employees. (NB)

Introduces specifics related to production elements and message elements of college videos. Outlines aspects of lighting, audio, narration, backing music, and performance music. Discusses elements of pace, physical plant, people, and programs with regard to marketing. Suggests the goal is to create a unified vision to attract the target audience.…

Companies that manage diversity successfully have common characteristics: chief executives' commitment, diversity as a business objective, fair compensation and career tracking, careful diversity training, consistent focus during downsizing, and plans that address the concerns of white males. (SK)

Provides overview of the vital role a sound admission program plays in helping an institution fulfill its mission. Notes that, in the future, admission directors will need to implement the concept of strategic planning, and that strategic decision making will be needed in the future student recruitment environment. (NB)

Among 228 secondary students not taking marketing classes (84%), attitudes were almost equally related to tangible attributes (relationship to future employment, job placement, college preparation) and symbolic attributes (exciting, sophisticated) of marketing education. Recruitment strategies should emphasis both types. (SK)

Examines the effects of changes in entry-level salary on the ability of school districts in two New York regions to compete among themselves for novice teachers' services. When districts improved their entry-level salary ranking, they subsequently improved their ability to recruit the most highly educated candidates in their regional pool. (MLH)

Suggests 10 guidelines (5 for institutions and 5 for individuals) to ensure that minority affairs person is effective, valued, and respected member of college administration. Recommends that institutions be specific about duties of minority affairs counselor, create campuswide understanding of scope of the position, make minority affairs position…

Surveyed cooperative education program students (n=115) to determine what factors influenced their decision to select an employer. Two factors were statistically significant: challenging work and career-oriented work. Recommends focus on line supervisors and their impact on students. (ABL)

Presents a model of teacher induction for probationer (beginning) teachers. Proposes four stages of induction, beginning with preparation, which includes recruitment and selection, followed by encounter when the job begins, by adjustment when the new entrant settles in to the post, and by stabilization where future career development is…

Explains how to recruit members for a trade union study circle: types of people, preparation of informational materials, and guidelines for discussing the purpose and benefits of study circles. (SK)