Twenty years have elapsed since the publication of the Revised Bloom's Taxonomy (RBT) in 2001, which has established itself as a major tool for defining the objectives of educational programs worldwide. It is, however, high time to revisit the efficacy of RBT in defining educational objectives of the digital natives. The current article initiates…

This Research Brief provides data and analysis on business school candidates who studied non-business fields as undergraduates, including liberal arts and STEM subjects. Topics covered include demographics, timing of their consideration of business school, career aspirations, curriculum preferences, and evaluation of business school options. The…

Students complain that technical courses like operations management are boring, dry or unenthralling. If we characterize classroom learning between a student and an instructor as a knowledge-intensive service encounter, then students are a kind of "customer" who must interact with the classroom system and play a key role in their own…

"Viva voce" or oral examinations are an intrinsic part of the examination of many doctoral theses. There is some ambiguity about their purpose; however, they are generally perceived to be an opportunity for the candidate to respond to the examiners' comments and questions. They also allow examiners to assure themselves of the candidate's…

Colleges and universities increasingly employ temporary instructors. Researchers in higher education have voiced strong concerns about this trend because of its impact on educational outcomes, operations of academic institutions, and the composition of academic workforce. To enhance our understanding of this employment practice, this article makes…

As management educators grapple with the challenges of educating Gen Z cohorts (born 1997-2015) in and beyond an online COVID-19 environment, social media platforms represent potential teaching tools. TikTok® is one of the most popular global social media technologies with people aged under 25 and therefore has strong appeal for students. TikTok…

Purpose: This paper aims to share how an Asian university enhanced students' global competence through international business study missions (BSMs). More specifically, it focuses on how the design of these BSMs enabled "deep" learning beyond industry tourism and how 21st-century competencies such as "global competence" can be…

This article presents an approach to teaching an introductory digital marketing class that utilizes a semester-long project in which students develop a website and drive traffic using a variety of digital marketing tactics. As part of this project, students are provided with an engaging learning experience that includes direct exposure to the…

Sport management programs are disproportionately represented by students and faculty who possess multiple advantaged identities. This trend is indicative of the broader sport industry, which is troublesome given sports' prominent role in conversations around racial injustice and inequity during the past century. It is incumbent on sport management…

This paper examines the use of Monopoly® accompanied by Microsoft Excel to assess whether an active learning activity has an impact on the DFW rates in an introductory financial accounting course. (The DFW rate is the percentage of students who earn a grade of D or F or withdraw (W) from the course.) A zero credit hour Monopoly® Lab (which…

The ongoing COVID-19 pandemic has forced marketing educators to innovate and adapt their existing teaching methods. This article presents and discusses an experiential learning exercise called the market-immersion project (MIP) and how it was adapted to suit online teaching. The MIP was an integral part of the course on the…

Sitting at the intersection of the sport management workplace and educational setting, internships are both an important curricular component within undergraduate sport management programs and a common entry point for people beginning careers in sport. Drawing from the literature on diversity and inclusion pertaining to the sport industry, sport…

There is an increasing demand to introduce Introductory Business Analytics (IBA) courses into undergraduate business education. Many real-world business contexts require predictive analytics to understand the determinants of a dichotomous outcome; hence, IBA courses should include binary logistic regression analysis. This article provides our…

The student evaluation of teaching is a common practice in the business schools of most colleges and universities. Currently, over 99% of business schools use student evaluations to measure teaching performance, but the honesty of student responses has been questioned. Prior research has indicated that student evaluations can contain answers the…

The purpose of this paper is to provide a low-cost, effective way to teach emotional intelligence (EI) skills for email communications by utilizing Dale Carnegie's 30 Human Relations Principles. Our teaching approach is based on an actual multiple-party negotiation that included an executive from a Fortune 500 Company. Utilizing negotiation…