The digitalisation of processes is a current topic in accounting. New technologies can change activities which in turn may require different skills from accounting graduates. This paper aims to shed light on the changes that digitalisation brings about in various areas of accounting by assessing the types of activities (non-routine and routine)…

General and strategic management courses frequently provide external analysis tools through which students identify, classify, and assess how changes in the general external environment impact industries and firms. In this exercise, we facilitate analysis of the general environment through a popular song from the 1980s. Through analyzing an event…

Given the preponderance of teams in business schools, and their effect on student learning and experience, it is important to carefully consider team formation. While random assignment, student choice and various professor chosen methods have been considered, they have drawbacks. Therefore, this paper explores two methods using similar student…

The practice of "memes" -- taking an image from pop culture and adding humorous or inspiring text to it -- are an opportunity for marketing practice. We posit that memes also provide an innovative technique to help students become more engaged in marketing classes. We propose requiring students to submit one or more graded homework…

This teaching innovation develops social media and strategic marketing skills through student promotion of community organizations and businesses--our local economic engine--following community or business interruptions (e.g., natural disasters, pandemic, seasonal closures). Our communities are periodically impacted by necessary shutdowns for…

Marketing projects offer the opportunity to combine theory with practice. We propose a semester-long project that takes concepts learned in various marketing courses--prospecting, developing rapport, and building a personal network--and allows students to create a customizable networking strategy to benefit their career development. The project…

$50K @ Play Day is an in-class activity in which student groups apply their knowledge of organizational justice in a managerial decision-making scenario. In this simulation, student teams assume the leadership role of a successful corporate team and are tasked with distributing a monetary team award in a just manner. A comparison of student…

Purpose: This study aims to examine the potential determinants of entrepreneurial intentions (EIs) among business students. To that end, the study investigates the role of entrepreneurship education (EE) and entrepreneurial passion (EP) (inventing and founding), as well as the mediating role of attitude towards entrepreneurship (ATE) and the…

The purpose of this paper is to discuss the role of simulations to advance students' knowledge of the business enterprise, and illustrate the attributes of a selected simulation deployed in strategic management course. Business education is a transitional phase in the lives of college students designed to empower them to occupy managerial…

This study extends the work of Park and Ellis (2020) with its use of randomized data in Excel® assignments by incorporating a feedback feature that allows students to check their work before submitting it for grading. Three groups of intermediate accounting students complete identical assignments that vary only in the mode of data delivery. One…

Extant research has identified the significance of technological affordances in computer-supported learning environments. However, until recently, there is scarcely empirical research on affordances for organizing collaboration in these learning environments. To address this gap, this study empirically examines affordances for organizing…

Student retention is a critical issue for higher education institutions. This study investigates the motivation of marketing student retention in the United States. The study was conducted by exploring the underlying personal values that drive student retention through the means-end chain (MEC) laddering approach. A total of 55 usable student…

Purpose: The study provides an evaluation of the knowledge and skills importance covered in the degree of Logistics and Supply Chain Management (LSCM) as well as the knowledge and skills gap of graduates entry-level. Design/methodology/approach: The study used both descriptive and exploratory research designs. The study adopted a self-administered…

This study explores the creation of an experiential learning exercise (ELE) to simulate a generic operations management scenario. Through the case study, students are provided the opportunity to gain tacit understanding of learning curves by doing tasks and observing tasks. The students' tacit understanding is captured through learning rates. The…

The fictitious online retailer "Elbe" faces a deterministic demand for products over a geographic area and fulfills this demand using supply nodes and fulfillment centers. Experiential learning using provided solver and ILOG models (available upon request from the authors) for this supply chain allows students to experiment with…