Concludes that newspaper audience interest in reading a syndicated column on anthropology is high. (RB)

TO INVESTIGATE THE EFFECTIVENESS OF METHODS OF ELICITING CHILDREN'S RESPONSES TO HUMOR IN LITERATURE AND TO DETERMINE HOW THESE RESPONSES ARE AFFECTED BY SEX, SOCIOECONOMIC LEVEL, INTELLIGENCE, AND READING ABILITY, 365 FIFTH GRADERS WERE ASKED TO READ EXCERPTS CONTAINING ELEMENTS OF FIVE TYPES OF HUMOR. UNSTRUCTURED QUESTIONNAIRES REQUIRING…

A SCHEME FOR CATEGORIZING THE STRUCTURE OF CHILDREN'S STORIES IS OUTLINED BY THE AUTHOR. THE SCHEME, PARTLY DERIVED FROM THE WORK OF VLADIMIR PROPP, IS DESIGNED TO PROVIDE TESTABLE STATEMENTS ABOUT THE BOOKS AND STORIES CHILDREN PREFER. THE AUTHOR SUGGESTS THAT THERE ARE COMMON DENOMINATORS WITHIN STORIES, SEQUENCES OF ACTION OR REACTION, THAT, NO…

The development of an instrument to assess the reading interests of individual children is described. The instrument devised consists of 36 illustrations judged to involved 12 themes. It was assumed that a student's selection of certain preferred illustrations would be an expression of his identification with the major thematic content of the…

The study reported in this paper was designed to determine how consumers perceive the newspaper and how they use it; specifically, how well read is newspaper advertising and how do readers of a small daily newspaper feel about advertising content. A team of trained, paid interviewers collected data in two waves, one week apart, from a random…

Educators and researchers interested in comprehension need to begin considering interest, and eventually all of affect, as a legitimate aspect of measurement. (Author)

Reports a study which compared results obtained from two methods of data collection used to evaluate children's reading interests--the annotated titles approach and the approach using children's reactions to books they have examined. (JM)

Explores children's sense of humor and the various kinds of humor to which they respond. (JM)

Explores the problem of motivating children to choose books from the library, and suggests ways in which teachers can interest children in library books. (JM)

Presents data from a random sample of young adults (19-34 years of age) concerning their attitudes toward newspapers and media, their uses of the various media, and their interests in newspaper content. Findings showed that newspapers are not providing enough information relevant to their needs. (MB)

Interviewed 69 older adults in diverse settings about reading habits. Found high readers could be distinguished from low readers on the amount of time spent reading, the level of understanding of the material read, and the perception of change by the subjects in their reading ability. Found high readers described reading intentionally and valued…

A "Read-iculous Read-a-thon" at an elementary school highly motivated first and second-graders to increase their reading time and interests through such activities as pep rallies, a reader's day, character act-outs, and other activities. (CB)