Purpose: This paper aims to take stock of existing publications devoted to entrepreneurship education and assess the alignment existing between its generic objectives, target audience, teaching methods and impact indicators. Design/methodology/approach: A semi-systematic literature review is applied; using six thematically separated excel data…

In this article, the author explores the pedagogical value of cinema's capacity to offer a "decentered" mode of perspective for the audience. The author illustrates a film's ability to present a different perspective with reference to Sean Penn's "The Pledge" (2001) and Ivan Sen's "Beneath Clouds" (2002), which show how cinema allows viewers to…

The purpose of this interpretivist qualitative study is to discover what factors influence first-year college students as they construct their text messages. Using grounded theory methodology, 11 first-year college students at a university in the Southeast were interviewed one-on-one and through text messaging in order to gain insight into…

Implementing process pedagogy in an L2 writing classroom has its own limits for students with low English proficiency. Although L1 writers commonly benefit from writing multiple drafts, most of the low English level Korean college students in my English composition class did not benefit from the revisions. This article introduces an innovative…

O'Connor, an author of realistic fiction for children, shares her attempts to strike a balance between carefree, uncensored, authentic, realistic writing and age-appropriate writing. Of course, complicating that balancing act is the fact that what seems age-appropriate to her might not seem so to everyone. O'Connor suggests that while it may be…

The development of information and communication technologies has resulted in the emergence of new kinds of academic genres and literacies. The more recent social web applications empower learners to create online content in a collaborative way. This paper focuses on the use of wikis in the course of Effective Communication in English. It aims to…

CDC's Marketing and Communication Strategy Branch (MCSB) in the National Center for Health Marketings Division of Health Communication and Marketing divides audiences into segments with similar needs, preferences, and characteristics and provides CDC programs with audience-specific information, marketing expertise, and communication planning. To…

Although students must understand the rhetorical medium that they use to present their proposals to their fellow classmates, they must also understand how audiences shape the rhetorical medium and shape how they create texts. Surveying audience members can help students figure out the best strategies to present their proposals and, in doing so,…

Experts in science communication were asked to identify the essential elements of a science communication course for post-graduate students. A Delphi methodology provided a framework for a research design that accessed their opinions and allowed them to contribute to, reflect on and identify 10 essential elements. There was a high level of…

This research focuses on the current role of mapping practices in communicating climate change in the United States. This includes maps used in monitoring climate change, projecting its potential impacts, and identifying potential adaptation strategies at particular scales. Since few, if any, studies have been done specifically on mapping…

This article describes how the author has successfully combined polling with more traditional instructional strategies to enhance student presentation skills in an advanced course teaching technical German. By helping students select and prepare topics, anticipate questions and engage the audience, instructors can eliminate some of the root causes…

This article offers a way of using the theory of audience design--how speakers position different audience groups as main addressees, overhearers, or bystanders--for written discourse. It focuses on main addressees, that is, those audience members who are expected to participate in and respond to a speaker's utterances. The text samples are…

As Facebook becomes increasingly more popular as a communication tool for businesses and organizations, it is important that our students learn to transfer personal Facebook skills to professional settings. This article focuses on the lessons learned by two students who used Facebook as part of a social media internship, as well as what the author…

Every year, marketers spend millions of dollars trying to vie for the attention of that oh-so-lucrative demographic--the 18- to 24-year-old. For those people serving academic environments, this just happens to be the demographic of their entire clientele. So the challenge becomes how to grasp a slice of these attention spans distracted by…

While a good class with a guest speaker requires plenty of advance preparation, the real clincher is for the teacher to create a tight fit between the course objectives and the speaker's purpose in being there. The speaker has to play an essential role in fulfilling the learning objectives of the course; if that doesn't happen, the students will…