A booklet designed to aid those who use agricultural campaigns in their educational and advisory programs is presented. It is pointed out that a good campaign works as a chain reaction, inciting enthusiasm among workers and planners. The five steps in a well-organized campaign are: (1) planning, (2) preparing people for their jobs, (3) producing…

This book presents a concise history of the land-grant universities and their relationships with extension and then examines possibilities for the future. The book suggests specific actions to maintain the value and viability of extension's service to the community. The chapters are: (1) "Introduction"; (2) "The Land-Grant University Interest in…

Gives statistical tables on the effectiveness of subject matter specialists. (GB)

Describes a successful ongoing project in Lane County, Oregon educating women about government through home study clubs set up by the Extension service there. (GB)

Description of a Pakistani program of publications on various aspects of agriculture especially written for the neo-literate farmer, i.e., one who has basic reading skills which need more practice for permanent establishment. The nature of the materials and their distribution is explained. (JB)

It is the purpose of this paper to examine critically the advantages and disadvantages of TV as an extension tool and to make some suggestions about ways in which it might be used to better effect." Appended are 13 references. (Author/AA)

In Columbia, a planned city in Maryland, apartments and homes for low-to middle-income families are now being built. C Extension agents are helping the residents plan, buy, and make their home furnishings. (EB)

Providing leadership for community dialogue may be one of the new roles of Extension. (EB)

Describes an energy education project aimed at limited-resource families in Oklahoma. Program delivery was accomplished through mailed flyers, public meetings, and individualized instruction. Educational materials covered housing structure modification and behavior change. The "Choctaw Project" was judged to be a success. (CT)

On the assumption that agricultural extension professionals can do a better job when they know how people feel about their programs, an attitude scale with statements selected to represent degrees of attitude from favorable to unfavorable was administered to 60 farmers in Clinton County, Missouri. Findings indicated an overall positive image…

Discusses the challenge of educating interest groups in the functioning of government and the policy-making process by examining the initiation and implementation of an agricultural drainage program in Manitoba. Presents guidelines on how Extension workers can operate in such politically difficult situations. (JOW)

Assessment of a participatory rural appraisal project in Ethiopia indicated that decentralization of extension in sub-Saharan Africa is an opportunity for farmers and extension agents to collaborate. The congruence of experiential learning and participatory approaches can contribute to the transformation of "top-down" extension…

Describes a technology-based research pilot project undertaken by The Commonwealth of Learning with Jamaica and Ghana to investigate the use of video in demonstrating farming techniques. Maintains that video production done at the regional level will allow farmers to relate to information relevant to their own agricultural situations. (Contains 3…

Building on the tradition of agricultural extension, this article discusses several changes in thinking regarding the relations between communication and innovation. Starting from the idea that network building, social learning and conflict management are key processes to be supported by communication professionals, the article makes critical…