Today most of the organizations are operated at global level. Thus undeniably there is an overwhelming influence of culture on business. To promote healthy business, study of culture and its relation with language is inevitable. A thorough understanding of cultural differences will pave way for effective transaction at work places and this in turn…

This case study explores how an American Indian woman experienced scientific discourse and the issues of language, power, and authority that occurred while she was an undergraduate student at a university in the southwestern United States. This ethnographic research, using a phenomenological perspective, describes her experiences as she searched…

The purpose of this chapter is to continue and potentially expand the conversation about how a diversity-affirming ethical orientation and an understanding of critical epistemology might guide institutional decision making in community colleges in the direction of social justice. The chapter begins with a conceptual overview of the terms…

This study analyzes a project involving students enrolled in an intercultural communication class that employs service-learning. Participants were given the Generalized Ethnocentrism (GENE) scale developed by Neuliep and McCroskey at the beginning and conclusion of a semester of service-learning with a cultural group different than their own.…

Few scholars have achieved the level of recognition and respect among the wider public as Howard Zinn. This should not come as a surprise, given the "unconventional" ways that Zinn embodied and enacted his scholarship. He often took his teaching and writing into those seemingly restricted spaces of popular protest, converting words into…

"The accomplishments of Indians and their actual place in the story of the United States have never been remotely touched by ... [most] historians. The major reason for this omission is that a substantial number of practicing historians simply do not know the source documents with sufficient precision to make sense of them; ... They spend a…

This paper addresses changing meanings attached to the concept of "community" in languages education in the school setting in Australia. The change consists of a shift from "community" as a necessary definitional category, created in the mid 1970s to mark the recognition of languages other than English used in the Australian…

Within the sphere of contemporary social sciences, the terms "modernity," "post-modernity" and "globalization" have penetrated, as the core concepts, into various fields of social sciences in a logical way. In constituting the concept of "modernity," sociology of education develops the educational theory, as sociological theory does, into a "grand…

An examination of 27 American history textbooks, published in the late fifties and sixties, reveals that information relative to the Iroquois Indians is often inaccurate, ethnocentric, misleading, or simply insufficient. (JC)

Anthropological methodology suggests there may be two difficulties with utilizing evaluations over and above the many outlined in several generations of evaluation utilization literature. The first - "going native" - arises when the evaluator has consciously adopted the value and belief system of those in the program he or she is…

This study addresses the question of whether multicultural online supplements can reduce ethnocentricity in students. The results based on data collected through an established "global-mindedness" questionnaire in both a traditional International Business course and one with an online addition, suggest that online supplements are a valuable tool…

Numerous articles have been written about the impact of community-based work and self-esteem, self-efficacy, and gardening in an educational environment. Empirical data suggest that when students have become involved in a group effort designed to improve a school, community, or society, a sense of interdependency and loyalty to that institution…

Warns that instead of tying the peoples of the world together in brotherhood, advances in telecommunication foster ever-increasing isolation and ethnocentrism among nations. (PD)

Suggests that minority groups are not immune to being prejudiced, whether toward members of other groups or toward their own, and like the majority, most of their prejudices have multiple, complex sources, causes, and effects which are not easily forgotten or remedied. Stresses the importance of acknowledging the tenacity, complexity, and…

Examines the central communicative features of Richard Rorty's post-foundational philosophy. Argues that Rorty's commitments to edifying philosophy, the cultural conversation, ethnocentrism, and a pragmatic approach to epistemology are all best understood from the perspective of rhetorical theory and practice. (MM)