The study of bullshit, what the author calls "taurascatics", has been making a splash of late. It was Harry Frankfurt who tossed the stone: his essay "On Bullshit" came out in "Raritan" in 1986, hit the "New York Times" best-seller list as a book in 1995, and has been adopted, adapted, and criticized across the academy since. The ripples spread…

The following paper assesses the roles played by semiotics in graphic design and in graphic design education, which both reflects and shapes practice. It identifies a series of factors; graphic design education methods and culture; semiotic theories themselves and their application to graphic design; the two wings of Peircian semiotics and…

It is crucial for Tech Comm instructors to address challenges of audience within the artificial environment of classroom instruction. Without a distinct and specific audience, course content often remains theoretical and abstract, and students struggle both to connect the unknown to the known, and to generate meaningful and effective…

The increasing availability of recording technologies makes it easier to include usability testing projects in business communication courses. Usability testing is a method of discovering whether people can navigate, read, and understand a print or electronic communication well enough to achieve a particular purpose in a reasonable time frame.…

This essay builds upon prior attempts to foster linkages between the disciplines of Composition Studies and professional writing. I take up Jennifer Bay's suggestion that service learning is a site for connection and "hospitality" (in a Derridean sense) between these disciplines, advocating for and at the same time complicating Bay's proposal.…

In this Teaching Tips article, the author argues for a dialogic conception of voice, based in the work of Mikhail Bakhtin. He demonstrates a dialogic view of voice in action, using two writing examples about the same topic from his daughter, a fifth-grade student. He then provides five practical tips for teaching a dialogic conception of voice in…

Educational institutions understand the importance of having a positive image among their target audiences, but the process of creating, enhancing, and managing that image remains challenging to many. Confusion over what branding is only adds to the challenge. Consultants define "brand" as promising an experience and delivering on that…

This study examines students' experiences using letter writing designed as a socio-cultural-based tool for critical friend work to promote dialogue and critique of their self-study teacher research projects. It seeks to understand their diverse experiences to inform future practice and contribute to the knowledge base of critical friend work in…

The National Assessment Governing Board, recognizing that National Assessment of Educational Progress (NAEP) report releases were not conveying a sense of urgency, began an initiative in May 2010 to see what the Board could do to "make a difference" in fostering concern and action about the need to improve achievement and reduce…

Communication strategies emphasize concerns for "content" (what is said) and "process" (the way things are said). Scientists have a responsibility to communicate the findings of their research, enhancing prospects that their insights can meaningfully inform management practice. When used effectively, principles from geomorphology provide critical…

Writing for an audience different from teachers motivates students to translate their existing knowledge into audience-appropriate language, in which students explain, elaborate, and integrate their understanding of science concepts using more than just the technical language of the subject. Several studies also have found that students can…

Being up front with students about Standard English as "the language of power" allows them to learn valuable lessons about Standard and non-Standard English dialects. In this article, the author describes an eighth-grade language unit that helps students understand the value of dialects and standardized English. The author concludes that the…

Opportunities to read and analyze others' writing or to observe readers as they analyze writing might enhance one's own sense of audience and improve one's own writing. This mixed-methods study investigated whether reader and observer activities in comparison to writing practice activities affected fifth-grade students' persuasive writing and…

Whenever the author talks to audiences about transforming school systems, without exception people raise objections. The half dozen most common objections often come in the form of "Yes, nice idea but..." What follows the "but" is the objection. The author learned a technique for responding to these "buts" from family members who work in sales.…

Service-learning projects and traditional internships both prepare the student of technical communication for the workforce in many ways. What is lacking in the scholarship is a discussion of how to successfully link these two ideas. To help teachers implement courses that bridge the gap between service-learning projects and internships, I discuss…