Reports on the reaction of long-term subscribers to two newspapers when those papers merged into one paper that adopted a format and content that were designed to attract new readers. Concludes that by reaching out for a younger audience, the new newspaper put less emphasis on local news, which alienated some long-term subscribers. (FL)

This study examined how titles and illustrations have an impact on consumers' selection of free pamphlets. The implications for dissemination of extension information are explored. (CT)

The Flesch readability scores for six kinds of newspaper content in 21 daily newspapers showed that newspaper content was generally difficult to read, that international news stories were most difficult to read, and that sports/women's news stories were least difficult to read. (RL)

Notes that despite recent United States Supreme Court decisions that have been unfavorable to the press, a First Amendment-based conditional privilege protecting the editorial process against governmental intrusion survives. (FL)

An analysis of the coverage given to foreign industrial disputes in "Time" and "Newsweek" from 1966 to 1973 reveals that a nonlinear relationship exists between the number of times an event occurs and the amount of coverage it receives. (FL)

An analysis of national data on newspaper readership revealed that nonreaders differed from readers in age, education, income, occupation, and political, and social participation. (FL)

Factor analysis of 50 editors' responses to a questionnaire eliciting information about objectivity found general agreement on the subject but clear differences of emphasis on various aspects of it. (FL)

Reports that all indices of political change tested were found to correlate significantly with exposure to televised political advertisements in the 1975 Chicago mayoral campaign. Notes that the correlations were not significantly different among voters with high, medium, and low levels of political involvement. (GT)

An analysis of three newspapers' coverage during the last four weeks of the 1968 and 1976 presidential campaigns indicates that in 1976 there was a higher proportion of attention given to issues and to candidates' personal qualities than to the campaign as a dramatic contest, and a decrease in total campaign coverage. (GT)

Among the results of a survey of 186 newspapers was that daily newspapers, especially those with a circulation of 50,000 or more, are becoming more aware of the need for business coverage and are devoting more space to it than in the past. (GT)

Describes an index for the evaluation of a media product. A pretest measure of an aspect of the product is taken, the audience is exposed to the product, a posttest measure is taken, and the index is computed as a ratio of the difference scores to the total change possible. (MER)

Content analysis of President Jimmy Carter's second State of the Union Address and press coverage before and after it reveals that the press may have set agendas for the message. (Author/FL)

A study revealed conservative rhetoric in evidence in editorials concerning women's rights and the Equal Rights Amendment in southern United States daily newspapers from 1970 to 1977. (Author/FL)

Shows that complexity of news stories influences the effect of deadlines on news judgments. (Author/FL)

Presents the findings of a survey of members of the American Society of Newspaper Editors revealing that they were ambivalent about the use of veiled attribution. Notes that editors of larger rather than smaller papers were more likely to see the need for it. (FL)