Draws from more than 75 novels and short stories published during the period to examine the basic motifs of newspaper fiction. (FL)

Concludes that in Michigan, reporters focused on covering the governor and that state representatives received more coverage than did senators. (FL)

Examines the reliability of the preseason rankings of NCAA Division I-A football and basketball teams prepared by the two wire services as predictors of performance. Concludes that the polls seldom correlate with end-of-season results. (FL)

When affective and cognitive scores were used as measures, the attractiveness level of the endorser of a product in an advertisement appeared to have a significant effect on the scores with the high attractiveness level producing the most favorable evaluations. When cognitive scores were used, however, the attractiveness level had no significant…

Concludes that the notion that the media provides a newly elected president with a "period of grace" is oversimplified. (FL)

Examines the news values professional photographers bring to their assignments. Concludes that timeliness is the most important news element of award-winning photographs. Reports also that the vast majority of award-winning pictures were of accidents, disasters, crimes, or violence. (FL)

Contends that the effect of television can best be understood as part of the overall attempts by social scientists to understand the effects of the mass media. Argues that symbolic interactionism is the most viable theory for bringing together the pure and the applied aspects of this issue. (LLL)

Discovers that the American newspaper photographer is likely to be young, college-educated, White, male, Protestant, and slightly liberal in politics. (FL)

Concludes that brand names that begin with plosives are more frequently recalled and recognized than are those that do not begin with plosives. (FL)

Finds that overall, American newspaper front pages are more graphically pleasing today than ever before and that the revolution in design that began 20 years ago is continuing. (FL)

Analyzes publications produced by local businesses. Concludes that these publications are neither newspapers nor magazines and that affluent readers are their greatest asset. (FL)

Suggests that while endorsements seem to sway a few voters, the effect is so small that such endorsements are unlikely to influence the outcome of an election. (FL)

Reports that scientists prefer direct contact with journalists and believe that public information officers play a minor role in disseminating research findings. (FL)

Reports that residents of a midwestern community perceived local newspapers to be fairer than newspapers in general but that their attitudes were affected by structural factors. (FL)

Reports that magazine advertisements with black models, white models, and no models have comparable readership scores. (FL)