Reports an analysis of thirty-nine magazines which joined together to stimulate national debate on the Equal Rights Amendment and identifies those magazines which gave the most "pro" ERA coverage. (MH)

Several theoretical issues are reviewed which address the pictorial vs. verbal characteristics of media and provide a beginning framework for understanding how these influence learning. (STS)

An analysis of coverage of Congress during 1973-74 in four major newspapers revealed that Congress received more coverage than the President, and the Senate received more coverage than the House of Representatives. (GW)

In a study of jointly-owned morning/evening newspapers in 96 United States cities, it was found that those morning/evening newspapers that were similar in content and appearance reached higher proportions of dual subscribers than those that were dissimilar. (GW)

Reports on a study of the number, type, and source of photographs featured in major metropolitan daily newspapers. (GW)

The number of errors found in coverage of social issues was greater than that for general coverage and comparable to that for science coverage. (KS)

Asserts that the varied publications of the Filipino-American press can provide valuable information on this cultural minority as well as on current affairs in the Phillipines. (KS)

Study of matched groups of chain and independent papers on the West Coast shows that chain papers have fewer argumentative editorials in controversial contexts on local topics. (KS)

Indicates that the correlation between circulation and price change for all daily newspapers published during this period was slightly negative, indicating a small decrease in circulation with a much greater increase in price. (KS)

Investigates readability of different line lengths in advertising body copy, hypothesizing a normal curve with lower scores for shorter and longer lines, and scores above the mean for lines in the middle of the distribution. Finds support for lower scores for short lines and some evidence of two optimum line lengths rather than one. (SKC)

Responds to Jeffery Bineham's article, "A Historical Account of the Hypodermic Model in Mass Communication" (same issue). Argues that the history of the hypodermic model (viewing media's all-powerful and direct influence on society) is distinct from the history and literature of empirical research on mass media effects. (MM)

Examines some of the theoretical implications for public relations campaign planning. Finds evidence that audience complexity affects the outcome of a campaign and suggests it should be one of the factors taken into consideration when laying out initial strategy. (MS)

Explores three legal implications of news councils: (1) the effect of the councils on the frequency of libel suits, (2) the validity of the waiver complainants must sign, and (3) the potential impact of news council decisions in determining standards of press performance. (FL)

Compares the content of the new genres of newsletters--the in-house letter focusing on writing quality--with what writing coaches have said are the major writing problems. Indicates that the newsletters may need refocusing and that, while coaches said news writers' chief problems are conceptual writing improvements, newsletters focus on mechanics…

Reports that a majority of editors surveyed oppose the use of hidden recording devices of any kind. (FL)