The highlights of articles evaluating the results of media research over the past 25 years are briefly reviewed, and the constructionists' and the reductionists' approaches to media research are described. It is pointed out that for the researcher in media, the implications of a constructionist approach are quite clear, at least from a…

The publishers and editors of 61 metropolitan or regional magazines responded to a questionnaire designed to assess the current state of the local magazine market. Most of the respondents cited the "community pride" theme as the biggest reason for the rapid increase in popularity of "local" magazines, and the fact that the…

A study was undertaken to gather information on magazines published in the southern United States in general and on southern city and regional magazines in particular. Data were collected for 25 southern city magazines, 24 southern regional magazines, and 21 speciality magazines from the region. The primary means of data collection was a…

Residents in a southern California city were surveyed by telephone about their attitudes toward the telecast of the motion picture "Academy Awards" presentations. Of the 141 respondents, 71 had not watched the telecast, 42 had watched some of the broadcast, and 28 had watched all of it. Less than one third of the survey questions were specifically…

To investigate the reaction of the public to being photographed on the street, a study was devised whereby seven photojournalists approached people on the street, photographed them, and requested identification for a questionnaire follow up. Of 102 people approached, 87% cooperated fully with the photographers and 81% of that group returned the…

THIS IS A KEY-WORD-IN-CONTEXT INDEX AND BIBLIOGRAPHY ON MASS COMMUNICATIONS RESEARCH AS REPORTED IN THE SOCIAL SCIENCE JOURNAL LITERATURE, PARTICULARLY, AS RELATED TO THE INTEREST OF MAGAZINE EXECUTIVES. TABLES IN THE INTRODUCTION SUMMARIZE COMPUTER FINDINGS ON THE LITERATURE ACCORDING TO RESEARCH METHOD USED IN THE STUDIES, THEIR RELEVANCE TO…

A COURSE WAS DEVELOPED TO PREPARE CLASSROOM TEACHERS TO PERFORM ADEQUATE MEDIA RESEARCH. UPON COMPLETION OF THE COURSE, STUDENTS WOULD BE ABLE TO INITIATE, PERFORM, ANALYZE, AND REPORT RESEARCH THAT SHOULD PASS THE INSPECTION OF SPECIALISTS IN SUCH AREAS AS STATISTICS, PSYCHOLOGY, AND EDUCATIONAL MEDIA. THE COURSE WAS DESIGNED TO PRODUCE,…

A STUDY WAS CONDUCTED (1) TO ASCERTAIN WHAT EMPHASIS COULD BE PLACED ON THE EFFECTIVENESS OF VARIOUS TYPES OF INSTRUCTIONAL MEDIA FOR PRESERVICE TEACHER EDUCATION PROGRAMS, AND (2) TO ESTABLISH EFFECTIVE PROCEDURES FOR THE SELECTION AND UTILIZATION OF THESE MEDIA FOR TEACHING. THE PROCEDURES INVOLVED (1) CONDUCTING A LITERATURE SEARCH, (2)…

In a study designed to determine if weekly newspapers are more thoroughly read than daily newspapers, 14 half-page articles on energy were placed in three daily and two weekly newspapers in Wisconsin and Iowa. The selected papers provided a wide range of circulations and citizen interests. Random samples of subscribers to each newspaper were…

A survey of 80 city and regional magazines was undertaken to examine articles of media criticism. Of those, 78.5% responded. A total of 420 articles were received and were divided according to subject and geographical distribution. A critical analysis of representative articles determined that they represented significant criticism as defined in…

A GOAL PROGRAMING MODEL FOR SELECTING MEDIA IS PRESENTED WHICH ALTERS THE OBJECTIVE AND EXTENDS PREVIOUS MEDIA MODELS BY ACCOUNTING FOR CUMULATIVE DUPLICATING AUDIENCES OVER A VARIETY OF TIME PERIODS. THIS PERMITS DETAILED CONTROL OF THE DISTRIBUTION OF MESSAGE FREQUENCIES DIRECTED AT EACH OF NUMEROUS MARKETING TARGETS OVER A SEQUENCE OF…

This report presents the findings obtained in evaluating several important aspects of the Multi-Media Economic Analysis Course as it was presented in the United States Naval Academy during the evaluation semester (Fall 1969-70). This course was presented to 39 randomly selected third class (sophomore) and second class (junior) Midshipmen who had…

The papers presented at the conference fall into three main categories: 1) outlines for critical research into mass communication, 2) international perspectives in broadcasting, and 3) the functions and goals of mass communication, together with problems of democratic control over broadcasting. All papers have been translated into English, as have…

A discussion of some basic research questions for learning and television. (HB)

Investigates the demographic characteristics of the audiences that indicate a preference for programs in one of these six public radio formats: top forty, beautiful music, middle of the road, live progressive rock, automated rock, and all news. Multiple discriminate analysis is used to weight the potency of various demographic indices. (JVP)