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Martin, Shannon E. – Journalism Quarterly, 1991
Examines the number and kind of sources certain magazines included in articles about science. Finds that science magazines did not use expert sources more often or even carry proportionately more breaking science news than did business and news magazines. (SR)
Descriptors: Content Analysis, Higher Education, Journalism, Media Research

Bass, Jeff D. – Quarterly Journal of Speech, 1998
Examines three recent popularized accounts of emerging lethal viral strains within the context of a late 19th-century rationale for imperialism: the ideologeme of scenic contamination, which justifies imperialism as a defensive measure. Notes how the three texts present ideologically charged images of the Third World and its relationship to the…
Descriptors: Developing Nations, Discourse Analysis, Imperialism, Media Research

Lindenmann, Walter K. – Public Relations Review, 1997
Reviews and discusses the new 28-page booklet defining "Guidelines and Standards for Measuring and Evaluating PR Effectiveness." States that it is the result of a nine-month project carried out by an eight-member task force. (PA)
Descriptors: Evaluation Methods, Guidelines, Media Research, Public Relations

Bouse, Derek – Critical Studies in Mass Communication, 1998
Examines origins of wildlife films. Outlines their tension between education and entertainment. Looks at how Disney codified wildlife films as a coherent genre by imposing conventionalized narrative frameworks upon them. Discusses factors influencing wildlife television in the 1990s. Concludes that wildlife films are a valid and distinct film and…
Descriptors: Critical Viewing, Documentaries, Films, Media Research

Kim, Kyungmo; Barnett, George A. – Communication Research, 1996
Examines the structure of international news flow and its determinants. Reveals inequality of international news flow between core and periphery, with Western industrialized countries at the center. Finds that the news flow network is structured into eight geographic-linguistic groups. Indicates flow is influenced by a country's economic…
Descriptors: Global Approach, International Communication, Media Research, News Media
Frank, Bernward – EBU Review, 1976
A discussion of television audience research in Germany. (HB)
Descriptors: Audiences, Developed Nations, Educational Television, Media Research
Perera, P. W. S. – EBU Review, 1976
A brief discussion of audience research efforts by the Sri Landa Broadcasting Corporation. (HB)
Descriptors: Audiences, Developing Nations, Educational Television, Media Research
Clark, Richard E. – AV Communication Review, 1975
The introduction to the theme of the issue of AVCR gives the rationale for concentrating on aptitude-treatment interaction research and summarizes and comments on the contribution of each author. (Author)
Descriptors: Aptitude Treatment Interaction, Educational Media, Media Research, Research Methodology
An Overview of Problems Encountered in Aptitude-Treatment Interaction (ATI) Research for Instruction
Shapiro, Karen R. – AV Communication Review, 1975
Descriptors: Aptitude Treatment Interaction, Individual Instruction, Media Research, Research Problems

Denbow, Carl Jon – Journalism Quarterly, 1975
Descriptors: Higher Education, Media Research, Newspapers, Predictor Variables

Altschull, J. Herbert – Journalism Quarterly, 1975
Reports the response of the German press to the threat of Nazism during the 1920s and early 1930s prior to Hitler's rise to power. (RB)
Descriptors: Higher Education, History, Journalism, Media Research

Speers, George; Davis, Richard W. – Journalism Quarterly, 1975
Presents the results of a survey on the salaries and fringe benefits received by staff members on weekly and smaller dailies in the New England region. (RB)
Descriptors: Higher Education, Journalism, Media Research, Newspapers

Grotta, Gerald L. – Journalism Quarterly, 1974
Concludes that newspaper publishers must look at the broadcast media in terms of relevant competition and search for those aspects of their product that will appeal to and serve a perceived need of the consumer. (RB)
Descriptors: Broadcast Industry, Higher Education, Journalism, Marketing

Haskins, Jack B.; Flynne, Lois P. – Journalism Quarterly, 1974
Concludes that headline typefaces have no effect on page appeal and reader interest.
Descriptors: Headlines, Higher Education, Journalism, Media Research

Witt, William – Journalism Quarterly, 1974
Concludes that the typical environmental reporter is a journalism graduate and experienced newsman, but has a minimal background in the related sciences. (RB)
Descriptors: Environment, Higher Education, Journalism, Media Research