We address the lack of scales for studying the effectiveness of nonprofit management education (NME), by using responses from 62 MBA graduates who had completed an experiential nonprofit governance course to develop six NME scales: Business Skills Enhancement; Nonprofit Skills Enhancement; Nonprofit Management Knowledge; Network Expansion; NME…

As higher education is pressured to prove its students' readiness to work, preparing marketing students to become successful professionals requires faculty to employ a myriad of approaches. Among these approaches that emerged over the past 30 years are client-sponsored projects (CSP) as a superior method to transferring practical experience…

The growth in the tech industry in recent years has increased business major students' interest in software programming and app development. However, the traditional way of teaching these courses involves intensive coding exercises and little interaction among students. These methods often discourage the students due to the slow learning curve and…

The management and coordination of classroom teaching continues to be a challenge, particularly as enrollment trends suggest that class sizes are growing. In the past, many faculty have divided their large classes into smaller groups to incorporate experiential exercises. In this article, we discuss the challenges of managing an experiential…

Educational transitions are widely recognised as being key points that can influence a student's later success. Transitions are not limited to the beginning of a period of study; they can occur at any stage. The adjustments that come with transitioning can be unsettling and isolating. These feelings can be compounded by the nature of the studies…

As marketing educators, we face a challenge to provide innovative and challenging learning environments that respond to student needs. The Integrated Core Program is an innovative approach to enhancing and improving upon undergraduate Principle of Marketing students' mastery of content along with further developing their critical thinking skills.…

This paper explores the use of audio feedback with 182 final year undergraduate students in a post-92 university studying on a Business Management undergraduate degree. It looks at the problems associated with traditional forms of feedback and feedforward and explores the reasons why students fail to engage with the comments made by lecturers…

A case study is used to achieve two research objectives: To understand students' attitudes, behavior toward, and satisfaction with videobooks vs. traditional textbooks; and to identify factors that drive student satisfaction and positive attitudes toward videobooks. Analysis of student experiences across multiple sections of an introductory…

Purpose: Allowing for interaction with foreign cultures without the need to travel, intercultural virtual collaboration represents a potential tool to develop business students' intercultural competence. This study aims to explore students' perceptions towards the implementation of a research-based task sequence in a project in which undergraduate…

Using a behavioral ethics framework and YouTube video clips, this exercise engages students in a demonstration of how people employ cognitive errors and self-deception to protect their interests when making ethical decisions. This approach helps instructors supplement lessons using normative theories to teach business ethics. Normative theories…

Business adopted a terminology of sustainability to defend, then justify, and finally explain practices that acknowledged resource limitations as inherent in the business environment. Tracing the rhetoric across a half century of business use demonstrates an expansion of the concept of sustainability to encompass managerial attention to finite…

This paper examines the use of linguistic devices in a Chairman's Statement to foreground a positive self-image and background references to financial shortcomings in times of financial distress. Drawing on impression management theory and critical discourse analysis, we reveal the systematic use of language to portray an organization as a…

Emotional intelligence (EI) is emerging as critical to success in today's workplaces. Business schools must, therefore, equip students with techniques to develop their emotional intelligence. EI is learnable, and research indicates that active and experiential approaches are more effective in developing EI than lecture-based methods. We,…

Although many professors realize that note taking while listening to a lecture results in shallow learning and a lack of student engagement (Hartley & Davies, 1978), lecturing remains the primary mode of instruction. A recent challenger to the dominant notetaking/PowerPoint paradigm is Reacting to the Past (RTTP). To capitalize on the…

This study examines the influence of student-university identification on student's advocacy intentions directly and indirectly through student satisfaction and student trust and investigates the moderating role of students' gender. Drawing upon a sample of (n = 741) undergraduate students from different Spanish universities and using structural…