This study examines the crucial role of electronic word-of-mouth (EWOM) in mediating the impact of marketing mix strategies on international students' study destination decisions. The theoretical framework proposed in this research integrates consumer behavior theories to enhance our understanding of the relationship between marketing mix…

Chinese student mobility has diversified with the rise of educational hubs in Asia. However, the literature primarily focuses on student mobility to Anglophone universities. This study conceptualises Chinese students studying in South Korea as participating in a positional competition, wherein the concepts of middling mobility and emerging…

When do students start the college planning process? How many plan to take the SAT or ACT? How much do they value a college degree? RNL and Halda surveyed more than 2,200 high school students to answer these and many other key questions. Read our 32-page college planning report and discover a wealth of findings on: (1) when students start to…

Several non-traditional higher education destination countries have increased their efforts to attract international students. In this research, we examine the perceptions of international students enrolled in Indian universities and explore the aspects to observe for India to become a favoured study-abroad destination. Adopting a sequential…

This dissertation examined factors affecting the college choice of African American male undergraduate students at two private liberal arts colleges in the South. The study explored African American male undergraduate students experiences, perceptions, and attitudes toward the college selection process, using Hossler and Gallagher (1987) College…

Purpose and Method of Study: The purpose of this qualitative study was to determine factors that influenced the enrollment decisions of high-achieving and low-performing students to be admitted, enrolled, and complete their degree at Langston University. The research study included a pilot study, semi-structured interviews, and a qualitative…

Relying on a multitude of studies from the college choice literature, I propose an updated model of college going and choice that draws on four conceptual, theoretical, and analytic approaches. With guidance from the economic, sociological, information processing, and combined theories of college choice, I situate my proposed framework within this…

To challenge the common narrative around rural students, the author unpacks the ideas of rural advantage and disadvantage as they relate to higher education while keeping in mind the complexity of rural students' intersecting identities and backgrounds. The author approaches this topic by analyzing the beneficial and detrimental impacts of three…

Recent data published by the Academic Senate for California Community Colleges (ASCCC) found that campus community impacts student success by 44 percent. Students are more likely to thrive when they have access to people who understand and relate to them and when they can gain support from programs that value their culture and ideology. Including…

Much of the research examining students' university choosing in England focuses on rates of access to 'elite' universities for high-attaining state-educated students. By contrast, the experiences of students applying to 'new' universities remain under-researched. This paper considers moderately attaining 16-18 years olds as a "discrete…

Hossler and Gallagher's college choice model is a foundational model for understanding students' college choice experience. Various scholars have critiqued the model for assuming that all students have equitable access to college information and resources. Therefore, building on the literature on Latinx undocumented students college access…

Purpose: Research shows that family is influential to African Americans in college choice (Chapman "et al.," 2018; Chapman "et al.," 2020; Freeman, 2005; Hines "et al.," 2019; Lowry, 2017; Williams, 2018). However, it often overlooks unique, African-rooted characteristics of African American families and culture. This…

Regional Technical Colleges, later Institutes of Technology, were developed just over fifty years ago in response to a perceived gap in knowledge, skills, and competencies required to promote market growth and success (Thorn, 2018). It was envisaged that this change to Ireland's higher education landscape would be capable of continuing adaptation…

Sociologists of education have a longstanding interest in studying the relationship between schooling and inequality in society. While we know education matters for who gets ahead, we still know relatively less about the processes and mechanisms behind this relationship. In my dissertation, I focus on higher education as a key site where…

The aim of this study is to explore the existence of different segments of future university students on the basis of their university selection criteria and to analyse the extent to which the segments identified differ as regards the students' perceptions of the reliability of university communication tools. This has been done using 605 usable…