Purpose: The purpose of this paper is to investigate how to overcome the dilemma of the lack of student workforce readiness upon graduation. Based on experiential learning theory, the authors propose an innovative three-step approach to marketing curriculum to help address this dilemma. Design/methodology/approach: This study examines both…

Purpose: This study evaluates the effectiveness of an enterprise education (social innovation and enterprise) learning programme on the enterprising characteristics among interdisciplinary undergraduate enterprise education students from a general (without considering gender) and gender-specific perspective at a higher education institution in the…

This article describes a web-based application that can be used to help teach linear programming (LP) using an active learning approach in business courses such as management science and decision analysis. The software asks 42 integrated questions that guide students in creating product mix models and performing related analysis in Excel with…

This study investigated the direct and indirect effects of learning styles, ethics education, and ethical climate on student's ethical behavior. The samples were obtained through a proportionate random sampling technique so that 273 students had taken the courses of conservation education, professional ethics for teachers, and business ethics. The…

Statistics is a difficult subject for many students, but it is also a requirement for most graduate-level business programs. Mastery of difficult subject matter is achieved through repetition. In this article, we review the process for setting up a multiattempt quiz system in an MBA-level introductory statistics course and investigate the impact…

To better specify the methods of teacher leaders in entrepreneurial education in Chinese higher education institutions, gender differences in entrepreneurial intentions were investigated to determine how these differences affect the allocation of limited resources and how these differences affect the institutions' meeting of students' needs. Based…

Crises are inevitable in today's corporate world. This paper outlines a crisis leadership exercise to help business students understand the complexities of external corporate communications. This exercise is suited to class sizes of approximately 30 students, but variations can be used for larger classes. Students are placed into groups and use a…

This paper returns to the question of whether business schools alone can meet the challenges of enhancing creativity and innovation in entrepreneurial education. Policy makers have side-stepped definitional argumentation in order to embrace a more nuanced potential for entrepreneurial competency development, using multidisciplinary practice in…

For several years, the University of Wisconsin Oshkosh partnered with a manufacturing company in Germany that is well known for its sustainable business practices and generates revenues in excess of 2 billion Euro annually. This partnership encompassed several programs, including providing training for the company's junior management in the…

Our study explores the effectiveness of Team-Based Learning (TBL) using an online film analysis project in a management course. TBL is designed to foster student learning and develop interpersonal skills through collaboration. This study was administered in a senior- level, undergraduate management course across three semesters. The results…

The Work-Family Conflict (WFC) is an established phenomenon of modern economies and has become more intense for the female labor force which has to perform multiple roles in society. This study has been conducted to answer research questions regarding the impact of WFC on job satisfaction and its effect on life satisfaction of female executive…

This is an exploratory study in an undergraduate EFL business-writing course studying participants' ability to read, comprehend, and represent text visually using concept mapping (CM), summary writing, and social network analysis techniques as complementary strategies. The idea with this experiment was to explore if students are capable of…

Entrepreneurship is taught in diverse settings addressed to various audiences. The role of creativity is generally thought to be beneficial for innovation; however, certain concerns may emerge depending on the context in which entrepreneurship is taught. For example, critical questions may arise in classrooms where entrepreneurship is encountered…

Experiential learning pedagogies, including service-learning, can be used in the business classroom to connect theory and practice. An increasing body of literature demonstrates a trend toward service-learning integration into the business classroom and shows that service projects can potentially support learning outcomes for business students.…

We analyze the self-rated writing skills of graduating business majors and perceptions on how much these skills changed during college. Subjective skill measures may be good proxies of objective skills, and affect outcomes such as career goals, job applications, and graduate school enrollment. The sample includes 436,370 students from 619…