A continuing decline in an institution's response rates for student evaluations of teaching (SET) raised faculty concerns about non-response bias in summary statistics. In response, this institution's SET stakeholders partnered with a Marketing Methods class section to create strategies for increasing response rates. The project was also an…

Purpose: The purpose of this paper is to contribute to the discussion about entrepreneurship education through undergraduate dissertations (UDs). In order to achieve this objective, this paper addresses the problems detected in the degree subject "UD" -- which entails the creation of a business plan -- and the proposal of improvements in…

The authors set out to determine the brain dominance characteristics of students enrolled in business statistics courses in a historically Black university in a major southeastern Texas city. Thereafter, the authors investigated the relationship between a student's brain hemispheric preference and academic performance in college courses, which…

This brief essay argues for an interdisciplinary approach and discusses the benefits, issues, and constraints of business education as part of the endeavor to teach the next generation of advertisers.

One of the recent innovations taking place in higher education is the phenomenon of Massive Open Online Courses, known as MOOCs. MOOCs have grown rapidly over the last several years and have become a popular topic in media and academic research. Much has been said about MOOCs in terms of their impact and reach with a wide range of opinions between…

Project-based experiential business education seeks to provide students with lessons that are meaningful, practical, and enduring. While previous research has sought to understand how students and faculty members react to such educational experiences, it is also important to understand the perceptions of the business clients who engage with…

Newspaper op-eds, dedicated to commentary essays from outside of a newspaper, function as a platform for the public to exchange opinions. We designed an op-ed writing assignment as part of a semester-long course project in global supply chain management (SCM). Student teams conducted research on a SCM topic, presented their findings in the…

One long-held belief in archival education is that physical primary sources engage students more effectively than digitized sources do. This investigation questions that belief by analyzing whether and to what extent the format of a primary source impacts student engagement and learning, using a controlled study of students in a business ethics…

Marketing faculty face a complex challenge in preparing students for the modern marketplace. Today, marketing roles require creativity, problem-solving, curiosity, and the ability to learn continuously. Marketing educators can help students develop autonomy to solve problems and cultivate new ideas as lifelong learners. Innovative pedagogical…

This paper provides an overview of the perceptions held by 623 Colombian students and graduates regarding the learning of IFRS through a MOOC. Data was collected through an online survey and the results were examined via factor analysis. Three main factors were identified: perceived utility; design; and disadvantages. Using multivariate…

When students experience failure in the pursuit of a marketing degree (e.g., on a test or a course), do they persist or relent their academic efforts? Relenting can lead to long-term academic failure and severe negative consequences for students, universities, and society. Thus, identifying students prone to relenting and directing resources to…

The Higher Education Expansion (HEE) policy implemented by the Chinese government in 1999 provides an exceptional opportunity to study the impact of university and college education (graduates) on entrepreneurship in China using an econometric approach. The study applied secondary data from the National Bureau of Statistics of China (NBS) to…

Purpose: One of the most discernible initiatives of entrepreneurial universities constitutes the launch of innovation centers, where students and alumni can incubate their business ideas and collaborate on innovative projects with the purpose of converting them into start-up ventures. While incubators and accelerators are quintessential in Western…

Purpose: This study aims to investigate attitudes toward cheating among business students at a private university in Kenya and examine if a significant difference exists in cheating perceptions among students who have completed one or two ethics courses, and those who have done none. Design/methodology/approach: A total of 554 undergraduate…

In the business or enterprise classroom, industry engagement within the curriculum can provide opportunities for students to gain a professional network, an understanding of the world of work, and to develop their mastery of business concepts. This article presents a case for educators to foster collaboration with external stakeholders in the…