This report contains a selection of contributed papers and presentations from a conference attended by 270 educators and media workers committed to formulate a vision for media education in South Africa. Pointing out that media education has been variously described in South Africa as visual literacy, mass media studies, teleliteracy, and film…

Graphic design is a form of communication by which visual messages are conveyed to a viewer. Audience needs and views must steer the design process when constructing public service visual messages. Well-educated people may be better able to comprehend visuals which require some level of interpretation or extend beyond their world view. Public…

Learning research in visuals and media from education is reviewed, summarized, and extrapolated for the planetarium. Of particular interest is research into the use of cuing, with relevance to the planetarium display. It has been demonstrated that viewers can learn more if they are told about the important concepts and terms before the planetarium…

Current definitions of three media literacies are offered from a theoretical and practical standpoint. Information literacy means that a person must be able to recognize when information is needed, and have the ability to locate, evaluate, and use effectively the needed information. In response to the concerns of legislators and organizations such…

The state of the motion picture industry is reviewed, focusing on needed change in the practice of product placement. The study of the placements of advertising in films should be of interest to the student of visual literacy. Product placers are using films to advertise their products to entertainment seekers. The viewer, often a child, may not…

This paper presents elements of the computer graphics environment including information on: Lotus 1-2-3; Apple Macintosh; Desktop Publishing; Object-Oriented Programming; and Microsoft's Windows 3. A brief scenario illustrates the use of the minimization principle in presenting a new product to a group of international financiers. A taxonomy of…

Five different ways that viewers conceptualize and take stances toward a photograph are identified from a study that involved 384 written responses to a photograph. Subjects included 63 faculty members from Queensland (Australia) Institute of Technology, 80 school teachers, 67 photographers, and 174 12-year-olds. In focus group discussions, 25…

This study was designed to answer the following questions relative to social science fair projects: (1) To what extent were instructional media techniques utilized in the project display? (2) To what extent did teachers assist students with topic selection for the projects? (3) To what extent were the teachers and media specialists involved with…

The teaching activities presented in this document focus on teaching students the language of science through reading and writing. The first activity engages students in writing everything they know about a particular science topic, devising questions for further study, reading and gathering information to answer the questions, developing specific…

The rationale for this seminar was to strengthen the discipline-based art education (DBAE) stance and extend its horizons. The format of the proceedings featured a speaker followed by a respondent and group discussions on each of the four issues addressed by the seminar. Dennie Wolf explained how current research in child development and cognitive…

This document includes 46 papers presented at the International Visual Literacy Association Conference on topics ranging from prehistoric cave paintings to technology of the future. Major sections are devoted to research and theory, education, computer technology, and phototherapy. Emphasis is on increased understanding of opportunities available…

Art studies is a sequence of experiences intended to enhance Alberta, Canada students' knowledge in the discipline of art, emphasizing the student as critic, consumer, and historian. Art 11 surveys the role of the artifact in every day life. Art 21 surveys the history of art in western culture. Art 31 examines the impact of international influence…

Written by participants in a summer workshop on media literacy, this guide is intended for use by teachers of students in grades seven through twelve. The main portion of the guide is composed of a unit of study dealing with manipulation in advertising. The unit contains four lessons covering the following areas: (1) advertising as manipulation,…

Following a discussion of the similarities and differences among the various communications media, the two main sections of this monograph describe ways to teach the skills of viewing and to study the moving image. The assumption is that television and film have unique characteristics that differentiate them from speech and books, requiring…

This study examined the specific effects of picture and object stimuli on two types of language performance: comprehension and performance. Subjects were 48 4- and 5-year-olds who were randomly assigned to one of four groups. Groups were matched for SES, sex, and age and tested individually with one of the four measures: language comprehension…