A college of health professions at a medical university located in the southeastern United States is striving to increase the use of educational technology among faculty, staff, and students. A strategic planning group was formed and charged with enhancing the use of educational technology within the college. In order to understand the current state of technology use, perceptions of technology, and training needs, surveys and focus groups were conducted. Based on the qualitative and quantitative data obtained, a conceptual model illustrating levels of technology use and factors that influence use was developed.