Like all great ideas, Level Up Book Club grew out of a genuine need, the spontaneous firing of a few brain sparks, and the kind of luck that comes from being "in the right place at the right time." By mid-June 2011 the authors were already "bona fide" wonder twins--two educators who, although they'd never met, had stumbled upon each other through social media and found in one another an educational kindred spirit with whom to collaborate and make mischief. The authors started the Level Up Book Club when they saw the opportunity to take everything they were discovering about "game-based learning" and use it to power an online book club adventure. They wanted to model some of the key elements of gamification in the club itself, the idea being that the club would give both its creators and members a chance to see some of the most motivating and popular elements of video games in practice. As the Level Up Book Club continues on its quest for truth and knowledge in gamification, the authors look to the strength of the guild for support, for ideas, and for the motivation it will take to challenge the way students attain knowledge.