In this article, the author illustrates how three campuses have, in their own way, attempted to bring coherence to the student experience and enrich that experience by more closely matching what was promised to what each student actually experiences while enrolled. Fulfilling students' expectations that were purposefully articulated in the mission and thoughtfully created through the brand is the objective. In the end, these examples do not stand as roadmaps to institutional transformation. A small book would be needed to adequately describe how these colleges and universities revised their academic programs and shaped their campus cultures to align with a higher degree of fidelity what they say they are about with what students do and experience. It is obvious that institutions are too complex to infer that what works in one setting need only be transported and adapted for a different context. Even so, reflecting on how these three schools have attempted to deliver what they promise will hopefully provoke fresh thinking that may then evolve into an idea or two for how to bring what is supposed to happen to students closer to what they actually experience. In addition, the institutional examples in this article highlight high-impact practices--activities that benefit students and encourage learning in unusually powerful ways--which are a means for implementing critical aspects of the institutional promise. All types of institutions can find ways to intentionally design and offer high-impact experiences to students that are coherent with their mission and brand promise.