Stakeholders want to know whether the graduates remained in the states where they got their professional science master's (PSM) degree, what their job titles were, and the type of employers they were working for. Business leaders, governors, and university-system heads want to know if graduates are contributing to job creation and work-force enhancement in their states. Those questions are being asked as graduate programs nationwide face growing pressures to be more open about completion and job placement. Few programs have the money or the staff to track and report data about their graduates' careers. Five years ago, using social media to track students was unimaginable. But now, almost one billion people use Facebook, a cyberpopulation that includes large proportions of undergraduates and graduate students and whose number would constitute the third-largest nation in the world. As students approach graduation and begin their careers, they also begin to participate in more online professional networks like LinkedIn, as companies increasingly use these sites to find employees. That means that growing numbers of graduate students have uploaded profiles with personal information that is publicly accessible. And that is information that university program directors and alumni offices can mine, analyze, and distribute.