The public service announcements during NCAA sports events use the tagline, "There are over 400,000 student-athletes in the NCAA... and almost all of them will go pro in something other than sports." The numbers behind the claim are stark and the message is clear: college graduation matters. In 2011, university presidents affirmed their commitment to academic success by increasing initial-eligibility standards beginning in 2016. For nearly 20 years, NCAA members have made decisions about eligibility of student-athletes based on research, with the goal of strengthening the academic success of student-athletes. NCAA members are motivated by the principle that participation in intercollegiate athletics is part of the higher education experience; student-athletes must be students first.