ERIC Number: EJ992992
Record Type: Journal
Publication Date: 2012
Pages: 5
Abstractor: ERIC
ISBN: N/A
ISSN: ISSN-0734-6670
EISSN: N/A
Examining the Presence of Social Media on University Web Sites
Greenwood, Grant
Journal of College Admission, n216 p24-28 Sum 2012
Over the past few years, social networking has exploded into a massive medium that has captured the attention of a large portion of the American population. The ever-growing social networking site(s) (SNS) movement has filled a networking gap and thus, has presented higher education institutions with unique opportunities (Reid 2009) to further connect with a target market that is familiar with and frequently using social media. With such a widely-used and relatively cheap medium on the rise, universities have begun to harness SNS to bolster recruiting and marketing efforts. This study records and analyzes these efforts, documenting which universities are using SNS and how. (Contains 4 tables.)
Descriptors: Marketing, Social Networks, Internet, Web Sites, Higher Education, Colleges, Universities, Student Recruitment
National Association for College Admission Counseling. 1631 Prince Street, Alexandria, VA 22314-2818. Tel: 800-822-6285; Tel: 703-836-2222; Fax: 703-836-8015; e-mail: info@nacac.com; Web site: http://www.nacacnet.org
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A