Over the past few years, social networking has exploded into a massive medium that has captured the attention of a large portion of the American population. The ever-growing social networking site(s) (SNS) movement has filled a networking gap and thus, has presented higher education institutions with unique opportunities (Reid 2009) to further connect with a target market that is familiar with and frequently using social media. With such a widely-used and relatively cheap medium on the rise, universities have begun to harness SNS to bolster recruiting and marketing efforts. This study records and analyzes these efforts, documenting which universities are using SNS and how. (Contains 4 tables.)