ERIC Number: EJ991367
Record Type: Journal
Publication Date: 2013
Pages: 3
Abstractor: ERIC
ISBN: N/A
ISSN: ISSN-1083-3080
EISSN: N/A
Tap the Power of the Internet for Your Fundraising Campaigns
Dawkins, Tom
Our Children: The National PTA Magazine, v38 n3 p14-16 Dec 2012-Jan 2013
Just as online tools are connecting school communities, so, too, are the ways of raising the funds for grassroots projects changing. Over the past 10 years, increasingly sophisticated tools have been developed to assist with the process of raising money online. Crowdfunding is a new approach that offers donors a gamelike experience, with pledges being collected only if the project reaches its funding goal by a certain deadline. What makes crowdfunding different from the first generation of fundraising sites is that it does not discriminate on the basis of organization type. One can represent a registered charity, a nonprofit association, a for-profit business, or a group of volunteers, so long as one meets the other criteria of the particular website. The other difference is that crowdfunding creates a more gamelike dynamic which has been shown to be very successful in getting people involved and excited. Crowdfunding campaigns must be for specific projects and last a limited amount of time. In this article, the author discusses what one needs to know to successfully launch an initiative and provides a list of online fundraising options.
Descriptors: Fund Raising, Parents, Teachers, Parent Associations, Teacher Associations, Parent Teacher Cooperation, Web Sites, Donors, Computer Mediated Communication, Social Networks
National PTA. 1250 North Pitt Street, Alexandria, VA 22314. Tel: 703-518-1200; Fax: 703-836-0942; e-mail: info@pta.org; Web site: http://www.pta.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A