ERIC Number: EJ988494
Record Type: Journal
Publication Date: 2012-Nov
Pages: 16
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0007-1013
EISSN: N/A
An Empirical Study on Behavioural Intention to Reuse E-Learning Systems in Rural China
Li, Yan; Duan, Yanqing; Fu, Zetian; Alford, Philip
British Journal of Educational Technology, v43 n6 p933-948 Nov 2012
The learner's acceptance of e-learning systems has received extensive attention in prior studies, but how their experience of using e-learning systems impacts on their behavioural intention to reuse those systems has attracted limited research. As the applications of e-learning are still gaining momentum in developing countries, such as China, it is necessary to examine the relationships between e-learners' experience and perceptions and their behavioural intention to reuse, because it is argued that system reuse is an important indicator of the system's success. Therefore, a better understanding of the multiple factors affecting the e-learner's intention to reuse could help e-learning system researchers and providers to develop more effective and acceptable e-learning systems. Underpinned by the information system success model, technology acceptance model and self-efficacy theory, a theoretical framework was developed to investigate the learner's behavioural intention to reuse e-learning systems. A total of 280 e-learners were surveyed to validate the measurements and proposed research model. The results demonstrated that e-learning service quality, course quality, perceived usefulness, perceived ease of use and self-efficacy had direct effects on users' behavioural intention to reuse. System functionality and system response have an indirect effect, but system interactivity had no significant effect. Furthermore, self-efficacy affected perceived ease of use that positively influenced perceived usefulness. (Contains 7 tables and 4 figures.)
Descriptors: Foreign Countries, Developing Nations, Usability, Rural Areas, Adoption (Ideas), Models, Educational Quality, Self Efficacy, Intention, Electronic Learning, Distance Education, Information Systems, Structural Equation Models, Web Based Instruction, Educational Technology, College Instruction, College Students, Student Attitudes, Data Analysis, Student Surveys, Rural Education, Agricultural Colleges, Part Time Students
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China
Grant or Contract Numbers: N/A