Every college and university, whether public or private; two-year, four-year, or graduate; traditional or online, depends on recruiting and enrolling new students and strives to have as many of those students as possible complete their educational programs. Knowing how effectively an institution is managing the various stages of enrollment is critical to institutional success, and benchmarks are an important tool for evaluating enrollment management success. This chapter will present a set of benchmarks for evaluating performance at each stage of the enrollment management process, including prospecting, applications received, admit rates, yield, financial aid discounting, retention, graduation rates, academic progress efficiency, and managing course section offerings. (Contains 1 figure and 1 note.)