Since the election of the Campbell government in 2001, teachers have experienced heightened conflict with the provincial government. An analysis of the discourse and power relations between the BC Teachers' Federation (BCTF) and government reveals a neo-liberal agenda on the part of government and anti-neo-liberalism on the part of the BCTF. However, this is more than an intense disagreement about political ideology; the conflict is about the vision and purpose of K-12 public education and the meaning of professionalism. Neo-liberalism is a political ideology grounded in an unshakeable belief in unbridled markets as the source of all benefits for a society and its citizens. Neo-liberals believe the application of market principles to the public sector will result in greater efficiency and contribute to overall economic prosperity.